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The Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact.
Major Accountabilities:
1. Content Strategy & Planning
Identify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives.
2. Content Excellence & Governance
Ensure content is relevant, compliant, high quality, and efficiently developed through effective localization, creation, and governance processes.
3. Omnichannel Content Deployment
Ensure content is effectively activated across channels and integrated into customer engagement journeys.
4. Performance & Business Impact
Monitor content and campaign performance and continuously optimize activities to maximize customer engagement and business results.
5. Market Insights & Customer Understanding
Leverage customer, patient, field, and market insights to identify content opportunities and continuously improve content relevance and impact.
Education:
Languages:
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management
€64,300.00 - €119,300.00
At Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen.
Expected Annual Base Salary Range for role: 64,300.00 - 91,800.00 - 119,300.00 EUR Annual
The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.
In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.
The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.
Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.
Read our brochure to learn more about our global total rewards offering:
https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf
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Спроси Хайрика про вакансию
Сверит с твоим резюме, подскажет вилку и вопросы на собесе.