Marketing Manager – Vertical Packaging

Marketing Manager – Vertical Packaging

Location: Weert, The Netherlands

Business Unit: Food Processing & Packaging

Reports to: Head of Marketing, Food Processing & Packaging (FPP)

Employment type: Full-time

Drive marketing impact and business growth at GEA

GEA is a global leader in systems and components for the food, beverage, and pharmaceutical industries. With over 18,000 employees across 60 countries, we deliver innovative solutions that improve sustainability, efficiency, and product quality worldwide.

As part of a new, centralized divisional marketing organization, we are strengthening our marketing capabilities to further professionalize our approach and position marketing as a key driver of commercial growth.

We are searching for a Marketing Manager.

About the business unit: Food Processing & Packaging

The Food Processing & Packaging (FPP) business unit delivers advanced solutions for food preparation, processing, slicing, packaging, and automation. Our technologies enable leading global food producers to operate efficiently, safely, and sustainably. Marketing plays a critical role in strengthening our global market position and supporting ambitious growth targets.

As Marketing Manager for the Vertical Packaging portfolio, you will further develop marketing as a key driver of commercial impact and business growth.

Reporting to the Head of Marketing for the Business Unit Food Processing & Packaging, you will translate business unit marketing strategy into impactful marketing plans and execution for the Vertical Packaging portfolio. You will work in close alignment with Product Management and Sales to ensure effective rollout and strong adoption of marketing initiatives across key markets. You will drive demand generation, strengthen market positioning, and ensure marketing contributes directly to pipeline and order intake.

You will operate in a matrix organization, working closely with Business Unit Leadership, Sales, Product Management, and Site Management. Within the BU marketing budget framework and in alignment with the Head of Marketing, you will manage and optimize the marketing budget for the Vertical Packaging portfolio, define priorities, and ensure strong alignment with commercial objectives.

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 8+ years experience in a B2B marketing role, preferably in an international industrial or technology environment.
• Strong business acumen and ability to align marketing with commercial priorities and targets.
• Strong understanding of modern B2B marketing, including demand generation, content marketing, and marketing technologies.
• Strong product marketing expertise, including portfolio positioning, value proposition development, go-to-market strategy and product launch management.
• Strong stakeholder management and influencing skills, with the ability to build alignment across Sales, Product Management and Business Leadership.
• Data-driven mindset, with experience measuring marketing performance, campaign effectiveness and contribution to pipeline.
• Experience with large-scale international trade fairs and event marketing is a strong plus.
• Experience working successfully in complex international matrix organizations.
• Fluency in English.

Ready to make an impact?

Join GEA and help shape marketing as a key driver of commercial success in the Food Processing & Packaging business unit.

Did we spark your interest?

Then please click apply above to access our guided application process.