Marketing Manager Italy

Pillar is an Italian startup founded on February 13, 2025. In less than a year, we raised €15.2 million to revolutionize the construction industry, and we are growing fast. Our mission is to rebuild its foundations. Our ambition is to manage 1 in 3 construction sites in Europe. We are Italian, but with a European vision 🚀

The Italian construction industry is the backbone of the country's economy, involving nearly 5 million people, yet it is still managed with outdated tools.

Pillar was built to solve this problem at its root. We have built an all-in-one platform that allows construction companies to oversee every job site, monitor profitability in real time.

In practice:

• Own the italian marketing P&L: pipeline, CAC, and customer acquisition targets for the market.
• Define and execute the strategy to reach and overperform your country targets.
• Partner with the Paid vertical to create and localize campaigns, messaging, and budget allocation for Italy.
• Partner with CRM/Lifecycle to create and adapt nurture flows, segmentation, and lifecycle communication.
• Own local product marketing: positioning, messaging, and launches for Italy.
• Represent the voice of Italy in central planning - flag what doesn't translate, propose what should be built locally.
• Work with Sales to align marketing-generated pipeline with sales capacity and feedback.
• Work with the Product and Central teams to align local marketing needs with their priorities.
• Report on market performance and translate local learnings into inputs for the central growth roadmap.

Your one goal: prove the market, build the engine, and leave behind a repeatable model for the countries that come next.

We are looking for someone who can operate as a local owner and a central partner at the same time.

• You have experience owning marketing (or product marketing or demand generation) for a specific market/country, ideally in B2B SaaS or a sales-led business.
• You're comfortable working in a matrix structure, taking direction and frameworks from central functions while owning local execution and results.
• You think in metrics: CAC, ARR, pipeline, conversion, funnel, and you know how to tie local activity back to business outcomes.
• You have hands-on experience with at least one growth lever (paid, lifecycle/CRM, content/SEO, or product marketing) and enough fluency across the others to coordinate with specialists.
• You understand Italy's market dynamics, buyer psychology, and (ideally) some regulatory/industry context relevant to construction or another traditional B2B sector.
• You're comfortable with ambiguity, building a market from an early stage means the playbook isn't fully written yet.
• Background in construction, real estate, or another traditional/regulated B2B industry.
• Autonomy is required. Ownership is required. A growth mindset is required.
• Experience launching or scaling a product in a new country/market.

Until now, «marketing at Pillar» meant «marketing for Italy»: one team, one market, no need to distinguish local from central. That's changing: we're standing up a central Growth/Marketing function (Paid, CRM & Lifecycle, SEO & Content).

That means Italy needs its own owner for the first time, someone who takes on everything that made the market work so far.

This is a founding role: you're not founding the Italian market, it already exists and performs but you are founding how we run it going forward, in a matrix instead of a silo.

At Pillar we row in the same direction: if one of us speeds up, we all do. We're ambitious, and we raise the bar and take ownership as we go.

Pillar isn't for you if you want to be a mere executor, want clearly defined boundaries, are looking for already-perfect processes, a calm pace, or someone to tell you exactly what to do every day.

• A small, fast team where the distance between an idea and shipping it is short.
• Genuine autonomy and visibility, nobody here waits to be told what to do.
• Competitive compensation: €30.000-€45.000, tailored to experience and expertise.
• Ownership: Real ownership of a critical growth area and collaboration with leadership and hands-on involvement in a new market expansion from day one.
• Growth: Meritocratic growth: impact = advancement.

Location: Milan (Italy) or Barcelona (Spain);

Languages: Native-level proficiency in Italian (C2) and professional working proficiency in English required. Spanish is a plus.

• Office: A role based in Milan or Barcelona, under Pillar’s applicable working model.
• Team: Offsite every 6 months. A dynamic, ambitious, and collaborative team focused on innovation and professional growth.

Our Hiring Process

• Initial conversation alongside our Talent Acquisition specialists.
• Brief 30-45 min interview with a member of the Marketing Team.
• A final chat with our VP of Growth.

If you are excited about the opportunity to shape marketing at Pillar and make a real impact, we’d love to hear from you.

Apply now; we are looking forward to meeting you! 🚀

One last thing

Pillar is hiring this person while all of that is still taking shape.

Build the system behind the scale.