marketing manager in telecommunications

Transsion operates in the telecommunications industry.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute local or regional marketing strategies aligned with business objectives, brand positioning, and market priorities;
• Lead PR and communications initiatives, including media relations, press releases, product launches, brand storytelling, and public relations campaigns;
• Plan and manage social media operations across major platforms, including Facebook, Instagram, TikTok, YouTube, X/Twitter, LinkedIn, WeChat, Xiaohongshu, and relevant local platforms;
• Develop and manage KOPL/KOL/KOC/Influencer partnerships, including influencer identification, campaign planning, content collaboration, execution tracking, and performance evaluation;
• Plan and execute offline marketing activities, including product launch events, roadshows, exhibitions, campus events, retail promotions, brand experience events, and community activations;
• Conduct market, consumer, and competitor analysis to identify opportunities and develop localized marketing plans;
• Work closely with sales, retail, channel, product, creative, agency, and external partner teams to ensure effective campaign execution;
• Manage marketing budgets, project timelines, vendors, agencies, and campaign resources to ensure high-quality delivery;
• Track and analyze marketing performance, including reach, engagement, traffic, leads, conversion, event attendance, ROI, and other relevant metrics;
• Build and maintain local marketing resource pools, including media contacts, influencer/KOPL resources, campus resources, event vendors, and strategic partners.

• Bachelor’s degree or above in Marketing, Communications, Public Relations, Advertising, Journalism, Business Administration, or a related field;
• Proven experience in marketing, brand marketing, PR, social media, influencer marketing, event marketing, or integrated marketing communications;
• Solid experience in at least two of these areas: PR/Public Relations, Social Media, KOPL/KOL/Influencer Marketing, or Offline Events;
• Independently manage full-cycle marketing campaigns, from strategy and planning through execution and post-campaign review;
• Strong project management skills and experience coordinating internal stakeholders, agencies, vendors, partners, and cross-functional teams;
• Strong analytical mindset and ability to evaluate campaign performance through data and insights;
• Excellent communication, ownership, execution, problem-solving, and stakeholder management skills;
• Not a good fit for candidates with only one required core area, sales/administration/translation/assistant/operational support backgrounds without clear marketing project ownership, no independent project ownership or full-cycle campaign experience, frequent job changes without clear career development logic, no measurable campaign results, or only junior execution experience;
• Clear career development direction in marketing and a relatively stable career track is preferred;
• Nice to have: Experience in large enterprises, well-known brands, multinational companies, consumer electronics, mobile phone brands, internet companies, FMCG, retail, or leading agencies; university marketing, campus campaigns, student ambassador programs, student communities, or youth marketing; large-scale integrated marketing or brand campaigns; local, regional, or overseas market marketing; existing media, KOPL/KOL/KOC, influencer, university, campus, student community, or event vendor resources; new product launches, brand campaigns, retail marketing, offline promotions, or experiential marketing; marketing budget, agency, vendor, or small-team management.

• No conditions specified