marketing manager in smart home technology

Skyworth Group is a smart home appliance and technology company founded in 1988. It operates across more than 100 countries and regions and offers smart TVs, home appliances, smart systems, and new energy solutions.

• Develop and execute the local marketing strategy for Skyworth in Russia in line with business and sales objectives;
• Define target audiences, product positioning, key selling points, and marketing messages with the Product team;
• Develop and manage online and offline marketing activities, including PR, social media, digital advertising, influencers, bloggers, and local events;
• Develop co-marketing initiatives with distributors, retailers, and strategic partners to increase brand awareness and drive sales;
• Manage the localization and creation of marketing creatives and content according to global brand guidelines and local market needs;
• Manage the local marketing budget and evaluate marketing agencies’ and suppliers’ effectiveness and performance;
• Lead and manage promoter teams where applicable, supporting channel performance and sell-out growth;
• Conduct regular market, competitor, and consumer analysis, monitor brand and search performance, and identify market trends and opportunities;
• Prepare regular marketing performance reports and provide actionable insights to local and HQ management;
• Ensure marketing activities comply with local regulations and internal processes, with a strong focus on business results and sales performance.

• Bachelor’s degree or above;
• 3+ Years of relevant marketing experience;
• Fluent Russian and English;
• Strong communication and cross-cultural collaboration skills;
• Strong experience in digital marketing, social media, PR, influencer marketing, and local market campaign management;
• Strong business orientation with the ability to connect marketing activities with sales performance and commercial results;
• Independent, proactive, and data-driven approach;
• Strong project management and problem-solving skills.

• No conditions specified