marketing manager in PC & consoles publishing
ориентир по рынку
вакансия
зп не указана
в среднем
218 857 ₽
мэтч
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описание
HeroCraft develops PC games.
задачи
- Define marketing strategies for PC games
- Conduct market, competitor, and target audience research
- Develop game positioning and marketing messaging
- Build and optimize marketing funnels
- Set marketing priorities, select promotional channels, and allocate marketing budgets
- Plan and coordinate marketing activities across all stages of a game's lifecycle
- Plan marketing campaigns and analyze their performance
- Work with Steam's promotional tools and features
- Evaluate marketing performance and achieve marketing KPIs
требования
- 3+ Years of experience in PC game marketing
- Strong understanding of PC game marketing and the Steam ecosystem
- Proven experience independently developing and executing marketing strategies
- Ability to identify target audiences, position products, and build marketing funnels
- Experience with advertising channels and marketing analytics
- Upper-Intermediate English or higher, both written and spoken
- Experience coordinating cross-functional specialists and external vendors
- Будет плюсом: a track record of successful PC game launches on Steam, experience coordinating a marketing team on a project basis
условия
- Work with a team of professionals with many years of experience in game development
- Opportunity to develop professional skills and apply knowledge in practice
- Company support during important and challenging periods of life
- 2 Paid sick days without a doctor’s note
- Flexible start to the workday
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