marketing manager in online food delivery

ориентир по рынку
вакансия зп не указана
в среднем 206 233 ₽
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описание

Just Eat Takeaway.com is a global online food delivery platform connecting tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners through its technology platform.

задачи

  • Lead the end-to-end Organic Social and Influencer strategy and execution for Germany;
  • Set the vision for the brand’s cultural, creative and creator presence;
  • Own the editorial direction and content calendar across organic channels;
  • Connect always-on content, creators, campaigns and cultural moments into one Social ecosystem;
  • Own and evolve the Influencer and Creator strategy for Germany;
  • Define the role of creators across always-on activity, major campaigns, partnerships, football and cultural opportunities;
  • Build and develop the Creator ecosystem;
  • Work with the Influencer agency on creator identification, briefing, activation and long-term relationships;
  • Manage relationships with the Social Media and Influencer agency;
  • Oversee always-on content production, publishing and community activity;
  • Partner with Brand Campaigns and Brand Activations on Social and Creator-led executions;
  • Identify proactive and reactive cultural opportunities for Lieferando;
  • Shape channel strategies, content approaches, creator formats and Social playbooks;
  • Lead budget tracking, forecasting and reporting across Organic Social and Influencer activities;
  • Establish Organic Social and Influencer KPIs and reporting structures;
  • Turn performance and audience insights into continuous improvement;
  • Partner with Brand Campaigns, Brand Activations, Media, PR, Commercial teams and Customer Service.

требования

  • Extensive hands-on experience managing Social Media, Influencer or Creator Marketing for recognised consumer brands;
  • Strong understanding of Organic Social and Influencer Marketing as one connected ecosystem;
  • Deep cultural awareness of platforms, trends and meaningful brand participation;
  • Strong understanding of creators and influencer culture;
  • Strong content instinct across different channels;
  • Ability to develop consistent, distinctive and culturally fluent brand voice;
  • Ability to lead agencies, build strategy and execute at pace;
  • Experience owning editorial planning, content calendars, channel strategies, Creator programmes and community presence;
  • Hands-on experience with Social Media management and measurement tools;
  • Ability to use data for decision-making;
  • Strong cross-functional collaboration skills;
  • Excellent project management skills;
  • Strong communication skills in German and English;
  • German is mandatory.

условия

  • Hybrid work with three days per week in the Berlin-Kreuzberg office and two days working from home;
  • Permanent employment contract;
  • Competitive compensation with regular performance reviews;
  • Urban Sports Club membership;
  • Monthly travel allowance of €59;
  • €90 Monthly Lieferando Pay credit;
  • Company pension scheme with a 20% employer contribution;
  • Diverse and inclusive team with colleagues from over 99 nations;
  • Employee Resource Groups and company communities;
  • After-work drinks, team events, social engagement activities, and summer and/or winter parties.

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