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описание
Just Eat Takeaway.com is a global online food delivery platform connecting tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners through its technology platform.
задачи
Lead the end-to-end Organic Social and Influencer strategy and execution for Germany;
Set the vision for the brand’s cultural, creative and creator presence;
Own the editorial direction and content calendar across organic channels;
Connect always-on content, creators, campaigns and cultural moments into one Social ecosystem;
Own and evolve the Influencer and Creator strategy for Germany;
Define the role of creators across always-on activity, major campaigns, partnerships, football and cultural opportunities;
Build and develop the Creator ecosystem;
Work with the Influencer agency on creator identification, briefing, activation and long-term relationships;
Manage relationships with the Social Media and Influencer agency;
Oversee always-on content production, publishing and community activity;
Partner with Brand Campaigns and Brand Activations on Social and Creator-led executions;
Identify proactive and reactive cultural opportunities for Lieferando;
Shape channel strategies, content approaches, creator formats and Social playbooks;
Lead budget tracking, forecasting and reporting across Organic Social and Influencer activities;
Establish Organic Social and Influencer KPIs and reporting structures;
Turn performance and audience insights into continuous improvement;
Partner with Brand Campaigns, Brand Activations, Media, PR, Commercial teams and Customer Service.
требования
Extensive hands-on experience managing Social Media, Influencer or Creator Marketing for recognised consumer brands;
Strong understanding of Organic Social and Influencer Marketing as one connected ecosystem;
Deep cultural awareness of platforms, trends and meaningful brand participation;
Strong understanding of creators and influencer culture;
Strong content instinct across different channels;
Ability to develop consistent, distinctive and culturally fluent brand voice;
Ability to lead agencies, build strategy and execute at pace;
Experience owning editorial planning, content calendars, channel strategies, Creator programmes and community presence;
Hands-on experience with Social Media management and measurement tools;
Ability to use data for decision-making;
Strong cross-functional collaboration skills;
Excellent project management skills;
Strong communication skills in German and English;
German is mandatory.
условия
Hybrid work with three days per week in the Berlin-Kreuzberg office and two days working from home;
Permanent employment contract;
Competitive compensation with regular performance reviews;
Urban Sports Club membership;
Monthly travel allowance of €59;
€90 Monthly Lieferando Pay credit;
Company pension scheme with a 20% employer contribution;
Diverse and inclusive team with colleagues from over 99 nations;
Employee Resource Groups and company communities;
After-work drinks, team events, social engagement activities, and summer and/or winter parties.