marketing manager in mobile games

G5 Games is a mobile game developer and publisher headquartered in Stockholm, Sweden. Its titles are played by 250 million people worldwide.

• Own ad revenue performance across assigned titles, including ad ARPDAU, eCPM by geo and format, impressions/DAU, and fill rate;
• Run mediation end to end, including bidding and waterfall setup and optimization, network onboarding and rotation, and diagnosing drops;
• Design the ad experience with product teams, including placements, frequency, formats, and rewarded video integration into core game loops;
• Build and defend A/B tests, evaluating their impact on retention and IAP;
• Connect ad LTV to user acquisition on hybridcasual projects through payback modelling, network signals, and predicted-value segmentation;
• Manage relationships with ad network partners, including terms, beta access, and new formats;
• Report regularly and translate numbers into decisions for product teams, UA, and management.

• Have 3+ years of experience in ad monetization for mobile games or apps with hands-on mediation access;
• Have experience working inside a game product team on a live title;
• Have hands-on experience with at least one major mediation platform: AppLovin MAX, LevelPlay/ironSource, Google AdMob, or Ad Manager;
• Understand the difference between bidding and waterfall;
• Have experience with hybrid monetization and understand where ads compete with IAP;
• Read data independently using BI and analytical dashboards;
• Read ad network technical documentation, including SDK and API documentation;
• Write clear requirements for engineers;
• Have Upper-Intermediate English or above;
• Be structured, self-directed, and willing to defend decisions with numbers;
• Nice to have: experience on the ad network or mediation platform side, background in hybridcasual or hypercasual titles, understanding of ROAS, SKAN, and AEM in UA payback models, experience in casual IAP-driven games.

• Official employment in one of the company’s locations or remotely under a contract;
• Assistance with relocation to Armenia, Bulgaria, Georgia, Kazakhstan, Cyprus, Malta, or Montenegro;
• Flexible hours;
• Sports reimbursement and health insurance payment;
• Charitable activities supported by the company;
• Professional development resources, an internal educational platform, and training webinars;
• Project profit bonuses for project teams and a performance share program for key employees;
• Free English lessons, speaking clubs, and free language study for the country of relocation;
• Corporate events, team buildings, master classes, webinars, coffee talks, quizzes, and contests;
• Compensation for English and other language courses;
• Financial relocation assistance and guidance, including legalizing the employee’s entire family;
• Medical insurance and gym membership reimbursement;
• Team sports initiatives;
• Performance-based bonuses upon meeting sales targets and profit-sharing from stock value growth for key employees.