marketing manager in medical imaging

GE HealthCare develops healthcare technologies and medical imaging solutions. Its International Imaging MI portfolio serves radiologists, technologists, hospital administrators, and other healthcare buyers across international markets.

• Own the International MI marketing strategy and plan, setting priorities, choices, and marketing allocation across markets and zones;
• Advise the International MI GM on growth priorities, portfolio choices, and commercial trade-offs;
• Link product marketing priorities, zone growth plans, market requirements, and business outcomes;
• Translate product priorities into a coherent marketing strategy for zone execution;
• Use market analytics and historical performance to guide marketing investment decisions;
• Set the portfolio value proposition and messaging strategy;
• Develop strategic guidance, messaging direction, launch priorities, and go-to-market toolkits;
• Drive customer segmentation and translate clinical and technical product depth into buyer-focused messaging;
• Shape marketing strategies for priority care pathways, academic institutions, and cross-portfolio growth opportunities;
• Equip commercial teams with structured collaterals and marketing communications;
• Own the International go-to-market strategy for New Product Introductions, including launch positioning, campaign strategy, and market sequencing;
• Convert NPI strategy into zone-ready toolkits, campaigns, and launch collateral;
• Monitor post-launch activation and market uptake, and adjust promotional strategy based on performance and zone feedback;
• Set the strategy for International participation in congresses, trade shows, webinars, and customer programs;
• Develop integrated digital, KOL, and social marketing campaign strategies;
• Track campaign and funnel performance and reallocate investment across zones and programs;
• Provide market, customer, and competitive insights to influence roadmap and portfolio decisions;
• Represent market and customer perspectives in Worldwide Product Plan and Long-Term Strategy processes;
• Recommend growth opportunities, competitive risks, and priorities to the GM and CMSO;
• Drive commercial training and enablement strategy with Product Management;
• Identify new ways to enable commercial teams through tools, resources, and AI integration.

• Bachelor's degree in Marketing, Business Administration, Engineering, or equivalent;
• 10+ Years of progressive experience in marketing, product marketing, or commercial leadership;
• Track record of shaping strategy and driving execution;
• Experience building marketing strategies, value propositions, and go-to-market plans that generated product or portfolio growth;
• Experience leading NPI launch strategy, campaigns, and demand generation programs in matrixed, cross-functional, multi-country environments;
• Strong analytical and business acumen, including market sizing, forecasting, and competitive or win-loss analysis;
• Ability to influence senior stakeholders and operate credibly with general managers and executive leadership without formal authority;
• Significant experience across international or multi-region markets;
• Ability to work across cultures, time zones, and different levels of market maturity;
• Excellent oral and written communication skills;
• Enterprise and growth-oriented mindset with the ability to combine strategic planning and hands-on execution;
• Strong executive communication and storytelling skills;
• Ability to build trust and drive alignment with senior stakeholders;
• Comfort operating in ambiguity and using data and market judgment to create clarity;
• Curiosity about customers and markets with a focus on turning insights into action;
• Nice to have: MBA or advanced degree, prior experience in Imaging or broader medical imaging/diagnostics.

• The role can be performed from any country with GE Healthcare representation;
• Relocation assistance is not provided.