описание
Are you passionate about creating strategies that transform leisure and entertainment experiences into differentiated value propositions for clients and consumers? We are looking for a Marketing Manager (maternity cover) with strategic vision, leadership skills, and a strong business focus to drive the growth and positioning of our Leisure and Entertainment line.
задачи
- Design and lead the Marketing strategy and Plan for the Leisure and Entertainment line, ensuring alignment with the company's growth, profitability, and positioning objectives.
- Lead the line's marketing team and act as a key point of contact for Management, Operations, Sales, and clients, ensuring the proper prioritization and execution of strategic initiatives.
- Define and implement the Marketing strategy and Plan for Leisure and Entertainment.
- Translate business objectives into marketing projects, campaigns, and indicators.
- Identify opportunities for growth, innovation, and improved profitability.
- Lead commercial campaigns and activation initiatives aimed at increasing traffic, conversion, average spend, and sales.
- Drive the development of new value propositions, concepts, products, and consumer experiences.
- Analyze results, establish KPIs, and make data-driven decisions to optimize initiatives.
- Lead, develop, and coordinate the marketing team, setting priorities and objectives.
- Represent the Marketing function to Management, key clients, and internal stakeholders.
- Participate in tenders, contract renewals, and strategic opportunities, contributing market and business insight.
- Manage the line's annual marketing budget.
- Work closely with Operations, Sales, Culinary Excellence, and corporate teams.
- Represent the line's strategy to national and international teams.
требования
- University degree in Marketing, Business Administration, Business Studies, Economics, Communication, or a similar field.
- Solid experience in Marketing, Trade Marketing, Retail, Hospitality, or Service Marketing roles.
- Experience leading teams and multidisciplinary projects.
- Strategic profile with strong analytical skills and a results-oriented approach.
- Influencing, negotiation, and communication skills when working with management teams and clients.
- Experience in budget management and KPI tracking.
- Advanced level of English.
- Proficiency in Microsoft Office.
- Willingness to travel.
- Будет плюсом: Postgraduate training in Marketing, Sales Management, or related fields is desirable; Experience in sectors related to food service, leisure, entertainment, sports, events, or large venues is highly desirable
условия
- Join a leading company in services and experiences for large leisure and entertainment venues.
- A strategic project with a significant business impact.
- Extensive autonomy to define initiatives and lead the transformation of the value proposition.
- A dynamic, innovative, and collaborative environment.
- Professional development and career growth opportunities within an international organization.
