marketing manager in IT / Tech / SaaS

Andersen is a pre-IPO software development company that provides full-cycle services and helps enterprises and middle-sized firms transform their businesses through effective digital solutions and innovative technologies. The company works with businesses across multiple global markets and industries, including FinTech, Healthcare, Retail, Telecom, Logistics, Travel & Hospitality, and eCommerce.

• Plan and execute the marketing strategy for assigned regions and countries;
• Own the lead generation plan for the assigned region and take responsibility for achieving it;
• Build and improve lead generation processes across key channels;
• Develop outbound marketing, including outreach, cold email campaigns, LinkedIn campaigns, and other outbound activities;
• Coordinate and improve the work of outbound teams operating in assigned countries;
• Work with inbound marketing activities, including content funnels, webinars, events, SEO, and web analytics;
• Cooperate with the Events Department on regional events and webinars;
• Coordinate internal marketing resources and external contractors when needed;
• Launch new marketing campaigns, channels, and hypotheses;
• Analyze campaign performance, run A/B tests, and prepare data-driven conclusions;
• Track lead quality, funnel status, and handover to sales.

• At least 4 years of marketing experience;
• Experience in B2B marketing, preferably in IT / Tech / SaaS;
• Practical experience with inbound marketing, including content funnels, webinars, event management, lead generation, SEO, and web analytics;
• Practical experience with outbound marketing, including outreach, cold email campaigns, LinkedIn campaigns, and lead generation teams;
• Experience building marketing strategies and lead generation processes;
• Understanding of the full lead journey from channel and first touch to handover to sales;
• Experience launching B2B marketing campaigns;
• Experience with LinkedIn as a marketing and lead generation channel;
• Experience working with internal teams, cross-functional resources, or contractors;
• Strong analytical and mathematical mindset with the ability to work with numbers and data;
• High ownership, independence, and proactivity;
• Strong organizational skills and a process-oriented approach;
• Readiness to dive deep into the product, market, and technical details;
• English proficiency at Upper-Intermediate+ level or higher;
• Nice to have: Experience with HubSpot, Salesforce, LinkedIn Sales Navigator, or similar tools; a completed technical, mathematical, physics-related, or similar degree; strong academic or professional achievements demonstrating initiative, drive, and ambition.

• The company cooperates with businesses such as Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, and Shypple;
• Opportunity to gain experience developing business relationships with the world's largest brands and working on large-scale projects using cutting-edge technologies;
• Interesting and high-profile deals, negotiation practice, and communication with C-level people;
• Access to educational platforms, seminars, and practices;
• Opportunities for specialist or managerial growth;
• Work from Anywhere principle with offices in different locations.