Marketing manager in insurance

Insurance company Unison has been safeguarding the financial security of individuals and businesses since 2011. Over the years, we have become one of the leading companies in the Georgian insurance market, trusted by customers for our professionalism, innovative approach, and the support of international partners.

• Participate in developing and implementing the marketing strategy, action plan, and budget.
• Plan and coordinate marketing projects, campaigns, and team activities, and monitor their execution.
• Collaborate with other departments and external partners to implement marketing initiatives.
• Develop and manage the company's online sales channels.
• Improve the processes for purchasing insurance products online, making payments, and renewing policies.
• Implement initiatives to grow digital sales, optimize conversion, and drive additional sales (cross-sell/upsell).
• Manage, monitor, and develop the business aspects of the website and mobile application.
• Ensure that content, insurance products, offers, and information are kept up to date.
• Improve the customer experience (UX/CX), initiate new functionality, coordinate with the IT department, and test changes.
• Manage and develop the marketing function of the CRM system.
• Manage customer segmentation and personalized, automated email/SMS/push campaigns.
• Implement initiatives for customer retention, loyalty, reactivation, and policy renewals.
• Plan, implement, and optimize digital advertising campaigns (Google Ads, Meta Ads, and others).
• Manage SEO, social media, content strategy, and the brand's digital communications.
• Analyze the insurance and financial markets, competitors, and customer behavior; develop product positioning and offers.
• Monitor and analyze the results of digital sales, marketing campaigns, and CRM.
• Monitor and improve key KPIs (Conversion Rate, CAC, CPL, ROAS, Retention), and develop improvement initiatives.
• Analyze customer feedback, satisfaction, and online reputation.
• Monitor the effectiveness of the marketing budget and prepare periodic reports.

• Higher education in marketing, business administration, or a related field.
• At least 5 years of experience in marketing, including digital marketing and e-commerce.
• Marketing experience in the insurance, banking, financial, or FinTech sector.
• Thorough knowledge of e-commerce, digital sales, and performance marketing.
• Experience managing websites, mobile applications, and CRM systems.
• Knowledge of Google Ads, Meta Ads, Google Analytics, and SEO tools.
• Experience in strategic planning, budgeting, and team management.
• Strong analytical, organizational, and communication skills.

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