marketing manager in insurance

Описания нет

• Participate in developing and implementing the marketing strategy, action plan, and budget
• Plan and coordinate marketing projects, campaigns, and team activities, and monitor their execution
• Collaborate with other departments and external partners to implement marketing initiatives
• Develop and manage the company’s online sales channels
• Improve online insurance product purchasing, payment, and policy renewal processes
• Implement initiatives to grow digital sales, optimize conversion, and increase cross-sell and upsell
• Manage, monitor, and develop the business direction of the website and mobile app
• Ensure content, insurance products, offers, and information are kept up to date
• Improve UX/CX, initiate new functionality, coordinate with the IT department, and test changes
• Manage and develop the marketing direction of the CRM system
• Manage customer segmentation and personalized, automated email, SMS, and push campaigns
• Implement customer retention, loyalty, reactivation, and policy renewal initiatives
• Plan, implement, and optimize digital advertising campaigns, including Google Ads and Meta Ads
• Manage SEO, social media, content strategy, and the brand’s digital communications
• Analyze the insurance and financial markets, competitors, and customer behavior; develop product positioning and offers
• Monitor and analyze digital sales, marketing campaign, and CRM results
• Monitor and improve key KPIs, including Conversion Rate, CAC, CPL, ROAS, and Retention
• Analyze customer feedback, satisfaction, and online reputation
• Monitor marketing budget efficiency and prepare periodic reports

• Higher education in marketing, business administration, or a related field
• At least 5 years of marketing experience, including digital marketing and E-commerce
• Marketing experience in the insurance, banking, financial, or FinTech sector
• Thorough knowledge of E-commerce, digital sales, and Performance Marketing
• Experience managing websites, mobile apps, and CRM systems
• Knowledge of Google Ads, Meta Ads, Google Analytics, and SEO tools
• Experience in strategic planning, budgeting, and team management
• Strong analytical, organizational, and communication skills

• Условий в вакансии нет