This is an exciting 12-month fixed term opportunity to join Chubb's UK and Ireland Marketing and Communications team as a Marketing Manager. In this role, you will lead the development and delivery of integrated marketing and communications campaigns across a broad mix of channels — from digital and social to events and sales enablement — targeting broker, customer and internal audiences.
Marketing manager in insurance
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описание
задачи
- Build and maintain strong relationships with the business areas you support; develop up-to-date knowledge of customer and broker issues, market trends and competitor activity.
- Develop and deliver integrated marketing campaigns targeting specific segments, with the aim of acquiring and retaining business — from planning and production through to implementation, ensuring adherence to brand guidelines, legal and compliance requirements, and budget management.
- Track, measure and evaluate campaigns; collect and use data to inform future activity and deliver regular reports on campaign results and KPIs.
- Write, edit and proofread compelling copy across all channels — email, website, social media, events, promotional materials and thought leadership content; on occasion, support sales teams with major tender responses.
- Localise and implement global and regional marketing campaigns for the UK and Ireland markets, in collaboration with EMEA and global marketing teams.
- Plan and manage industry trade shows, sponsored events and Chubb flagship events from end to end.
- Brief and manage internal and external agencies to deliver campaigns on time, to quality and within budget.
- Contribute to the development of the annual UKI marketing plan and budget.
требования
- Proven experience in developing and delivering integrated marketing campaigns grounded in market insight, with a strong track record of managing budgets and defining measurable goals.
- Experience in campaign tracking, results analysis and applying learnings to optimise future activity.
- Strong experience across digital marketing channels including email, web, content, social media and SEO.
- Excellent written and verbal communication skills, with the ability to create compelling content and narratives across multiple channels and audiences.
- Experience in planning and managing events as a core part of marketing strategy.
- Demonstrated ability to manage external agencies and suppliers to deliver work on time, to brief and within budget.
- Experience working with and acquiring data to target segmented audiences.
- Familiarity with marketing technology platforms (e.g. Salesforce Marketing Cloud, AEM, Microsoft Office, SharePoint, Microsoft Teams, digital asset management platforms, Swoogo or similar).
- A strong eye for design and experience working within brand guidelines.
- Background in the insurance industry or broader financial services sector.
- Innovative thinker who brings fresh, commercially-grounded ideas to the team.
- Confident, proactive and results-focused — able to work independently and as part of a collaborative team.
- Strong stakeholder management skills, comfortable engaging with colleagues and leaders at all levels.
- Excellent project manager who thrives under pressure, juggles competing priorities and consistently delivers to a high standard.
- Inclusive communicator who values diverse perspectives and contributes positively to team culture.
- Будет плюсом: Experience localising global or regional campaigns for a specific market; Familiarity with multinational or matrixed marketing structures; Experience supporting tender or bid responses in a B2B environment
условия
- Условий в вакансии нет
навыки
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