marketing manager in immersive 3D experiences

Roblox is a platform for immersive 3D digital experiences where people explore, create, play, learn, and connect. It provides tools that empower its community of developers and creators to bring experiences to life.

• Design a scalable marketing framework for established and high-growth European markets
• Oversee the transcreation and localization of marketing assets across key European regions
• Lead product launches across Europe, prioritizing markets based on data, barriers to entry, and localized product-market fit
• Build a loyal community through regional social media trends, influencer partnerships, and localized channels
• Collaborate with legal and policy teams to ensure compliance with GDPR and local data privacy standards
• Develop local events and community initiatives, and participate in industry events to build relationships, understand markets, and grow the ecosystem
• Build trusted partnerships with brands and NGOs, and deepen engagement with creators, industry stakeholders, and broader market ecosystems

• 8+ Years of marketing experience with a deep, pan-regional focus across Europe
• Ability to operate autonomously within a strategic framework and drive outcomes with minimal day-to-day oversight
• Professional fluency in English
• Experience managing marketing in fragmented environments with varying audience demographics, cultural perceptions, and economic conditions
• 5+ Years in Consumer Tech, with an understanding of the European consumer journey, privacy-first user behaviors, mobile trends, and local trust barriers
• Ability to advocate for regional needs, including budget, localized product features, and compliance requirements, to a global/US-based HQ
• Ability to drive growth and iterate quickly through a resourceful, analytical, hands-on approach
• Будет плюсом: Ability to understand, speak, or review content in German and/or French

• Location: Netherlands
• Extended orientation includes a few weeks at HQ
• Office-based roles are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday