marketing manager in fintech

eToro is a regulated, Nasdaq-listed platform where users can trade, invest, save, and spend. It offers traditional and innovative assets, portfolio investing, copy trading, and AI-powered investment tools, serving millions of people in 75 countries.

• Create, manage, and optimize multi-channel marketing and operational campaigns;
• Own the end-to-end campaign process, including content, design coordination, segmentation logic, development, localization, QA, delivery, analysis, reporting, and troubleshooting;
• Build, test, and deploy email and notification campaigns using Salesforce Marketing Cloud (SFMC) and basic HTML;
• Use beta in-house AI tools, including Codex and advanced AI integrations, to generate campaign concepts, strategies, target audiences, and code;
• Collaborate with marketing, product, data, design, and regional teams;
• Manage multilingual campaigns and ensure accurate localization and delivery;
• Monitor campaign performance, identify trends, and provide actionable recommendations;
• Launch high-priority, real-time marketing campaigns based on market events or product launches, adapting quickly to changing priorities;
• Review processes and tools, flag issues, suggest new features, and help optimize campaign operations.

• Around 1+ years of experience in marketing automation, digital marketing operations, or a highly technical or analytical environment;
• Learn new software quickly and create step-by-step guides for unfamiliar systems;
• Have basic comfort with HTML/CSS for emails and a strong interest in using AI tools such as Claude, ChatGPT, and n8n to optimize workflows;
• Communicate effectively in spoken and written English and collaborate across global teams;
• Adapt to fast-paced environments, changing priorities, and time pressure;
• Nice to have: Salesforce Marketing Cloud experience, experience building internal AI tools, automations, agents, GPTs, or AI-assisted workflows, basic programming experience, education in Computer Science or a related technical field, financial markets or fintech experience.

• Based in Limassol, Cyprus; an in-office and hybrid setup is available, and remote work is not possible;
• No conditions specified.