marketing manager in fintech

Citypay.io operates in financial services and develops a crypto wallet focused on transaction payments and user adoption in Uzbekistan.

• Develop and execute marketing campaigns with merchants and fintech partners to boost adoption of CityPay.io’s crypto wallet;
• Design and manage joint promotions positioning CityPay.io’s wallet as the preferred transaction method;
• Analyze market trends, the competitive landscape, and user behavior to refine marketing strategies;
• Work with marketing agencies on campaign effectiveness, content creation, and performance tracking;
• Oversee local content development, including blogs, newsletters, and social media campaigns;
• Manage influencer collaborations to increase audience engagement;
• Organize and participate in fintech and blockchain events to strengthen brand recognition;
• Handle public relations efforts and secure positive media coverage;
• Monitor KPIs and optimize campaigns based on analytics;
• Stay updated on regulatory changes affecting the crypto sector.

• 3+ Years of marketing experience in fintech, crypto, payments, or tech industries;
• Strong knowledge of Uzbekistan’s fintech ecosystem and consumer trends;
• Experience in partnership-driven marketing and campaign execution;
• Fluent in Uzbek and Russian; English is the working language;
• Strong analytical mindset and a data-driven approach to marketing strategies;
• Ability to work independently while collaborating with cross-functional teams;
• Nice to have: experience in crypto payments, blockchain, or digital finance marketing; understanding of DeFi, stablecoins, and cross-border payment systems; familiarity with digital advertising platforms, growth hacking techniques, and influencer marketing.

• Office role in Tashkent, Uzbekistan.