marketing manager in fintech

JustMarkets operates in fintech and serves an engaged trading community. The company focuses on financial innovation and regional market growth, including Uzbekistan.

• Lead regional market growth by adapting the global marketing strategy to local market specifics and trends;
• Monitor the competitive landscape and cultural shifts;
• Directly manage, mentor, and synchronize a local team of KOL, SMM/Community, PR/Events, and Content specialists;
• Set team direction, remove blockers, and create an efficient working environment;
• Develop quarterly marketing plans for Uzbekistan and its client community;
• Manage the regional marketing budget and allocate spend across channels based on performance data;
• Improve marketing efficiency and results;
• Use analytics platforms to monitor campaign performance and understand user behaviour;
• Guide the team’s priorities based on analytics;
• Connect the local team with Global HQ, share market insights, and coordinate global campaigns.

• 4+ Years of marketing experience;
• At least 2 years in a leadership role overseeing a team of 3 or more specialists in fintech, crypto, retail trading, or a comparable fast-moving industry;
• Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia;
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM;
• Experience allocating and optimizing monthly regional marketing budgets ranging from $50,000;
• Ability to reduce CPA and maximize ROI;
• Hands-on experience with Google Analytics 4, Tableau, or PowerBI;
• Ability to interpret cohort data, traffic quality, and LTV trends;
• Experience with Jira, Asana, or Confluence;
• Native Uzbek and fluent business English for daily communication with cross-regional teams;
• Nice to have: experience sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts, and local partners; proficiency with AppsFlyer or Adjust; knowledge of financial advertising compliance in Uzbekistan; familiarity with AI and automation tools for content and campaign production.

• 15 Paid vacation days per year;
• 10 Paid sick leave days per year;
• 10 Days for floating public holidays;
• Medical budget;
• Remote work opportunity;
• Professional education budget;
• Language learning budget;
• Wellness budget covering gym membership, sports gear, and related expenses.