Netflix is a leading entertainment service offering TV series, films, and games to over 300 million paid memberships across more than 190 countries. Its Ads Marketing team develops advertising positioning and go-to-market strategies that help marketers and agencies reach engaged audiences through Netflix content.
marketing manager in fintech
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описание
задачи
- Develop go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients;
- Collaborate with the Global Ads Marketing team to align global messaging;
- Lead Netflix Ads’ presence at local industry events and custom client engagements;
- Partner with Communications, Product Marketing, Measurement, Sales, Brand Partnerships, Events, and Marketing teams to maintain a unified ads narrative;
- Support market launches and ongoing growth in Germany and German-speaking markets;
- Define key audiences, optimal channels, and activation regions based on business objectives;
- Use data insights and new ad solutions to develop and share B2B stories tailored to the German market;
- Build understanding of advertiser partners and gather actionable insights for product and marketing strategies;
- Represent advertiser partner needs to cross-functional teams;
- Serve as the main point of contact for local trade bodies;
- Activate and manage relationships with local trade bodies;
- Deliver regular leadership updates on successes, challenges, and requests.
требования
- 7 Or more years of experience in B2B marketing, product marketing, digital advertising, or marketing communications;
- Proven expertise in product positioning, narrative crafting, and collateral development;
- Experience partnering with regional marketing and sales teams to shape and communicate strategy, positioning, and messaging;
- Ability to generate and implement creative ideas, collaborate with agencies, and manage multiple projects under tight deadlines;
- Experience developing blog posts, case studies, presentations, creative assets, and thought leadership pieces;
- Proven success creating B2B event activations, including first-party and third-party events;
- Strong ability to work cross-functionally, align diverse stakeholders, and scale communications;
- Fluent in English and German; both are mandatory;
- Entrepreneurial mindset and willingness to thrive in Netflix’s company culture;
- Nice to have: Familiarity with the CTV, OTT, or streaming landscape.
условия
- Please submit your application in English;
- Netflix provides accommodation or adjustment support during the hiring process for candidates with disabilities or other reasons;
- Netflix is an equal-opportunity employer committed to diversity and inclusion.
навыки
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