Marketing manager in fashion retail

Shape the customer marketing strategy for two of M&S’s most exciting Fashion businesses. As Senior Marketing Manager for Kidswear & Menswear, you’ll turn customer insight, product priorities and commercial opportunities into bold, integrated marketing that builds brand perception, creates product desire and drives growth. Acting as the trusted senior Marketing partner to both Business Units, you’ll influence propositions from the outset, set inspiring creative direction and bring specialist teams together to deliver connected customer experiences across paid, owned and earned channels.

• Lead the development and delivery of customer marketing plans for Kidswear and Menswear, translating commercial priorities, customer insight and product opportunities into activity aligned with the wider Fashion marketing strategy.
• Partner with Business Unit leadership to identify and prioritise hero products, categories and commercial big bets with the greatest potential to drive customer demand.
• Shape compelling customer propositions and translate complex business, customer and product priorities into clear creative direction and inspiring briefs.
• Orchestrate cross-functional teams across Creative, Media, CRM, Social, PR, Influencer, Digital, Online, Stores and Production to deliver integrated marketing activity end to end.
• Lead, coach and develop the team while building trusted senior partnerships and using customer, commercial and performance data to prioritise investment and improve marketing effectiveness.

• Significant marketing experience within fashion, retail or another customer-led consumer business.
• Strong experience across category, product, brand and integrated customer marketing, connecting commercial strategy through to customer execution.
• Excellent creative judgement, with the ability to turn complex priorities and insight into compelling propositions, creative direction and inspiring briefs.
• Strong commercial acumen and confidence using customer, marketing and performance data to prioritise investment, measure success and optimise activity.
• Proven leadership and influencing skills, including leading complex cross-functional delivery, developing teams and partnering confidently with senior and Director-level stakeholders.

• 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
• Competitive holiday allowance with the option to buy more
• Discretionary bonus schemes linked to your performance and ours
• Strong pension and life assurance to help plan for the future
• Tailored induction and training to support your development from day one
• Exclusive perks and savings through our M&S Choices portal
• Market-leading family policies, including parental, adoption and neonatal leave
• 24/7 wellbeing support, including virtual GP access and mental health services
• One paid volunteer day a year to support a cause that matters to you
• To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.