marketing manager in fashion and lifestyle e-commerce

Zalando is a leading European technology platform for fashion and lifestyle. It connects 62 million active customers with more than 7,000 brands across 29 markets and provides personalized shopping experiences through its multi-app ecosystem. The company also enables brands and retailers to scale across borders through logistics, software, and service capabilities.

• Implement a local touchpoint and media strategy for the Spanish market in line with the country and overall marketing strategies;
• Manage the Spanish marketing budget, including spend planning and reporting, in alignment with the Team Lead and Cluster Marketing Head;
• Steer local Creative and Influencer Marketing agencies to ensure effective campaign execution;
• Ensure implementation of the media strategy and plan with the Media go to Market team;
• Steer marketing channels and touchpoints toward consistent customer KPI management using local insights;
• Localise and execute global campaigns across relevant touchpoints with central Brand & Communication, Retail, PR, Media, and other teams;
• Develop and implement additional local marketing activities and identify insights and growth opportunities;
• Stay informed about the latest market trends;
• Act as guardian of the Zalando brand by ensuring consistent communication and tone of voice across touchpoints.

• Degree in Business Administration or Marketing;
• Strong understanding of offline and online marketing channels, with a focus on strategic media planning;
• 3+ Years of professional marketing experience, preferably in B2C and Consumer Goods;
• Creative problem-solving skills and a strong focus on impact;
• Excellent stakeholder management and ability to build trusted internal and external relationships;
• Profound knowledge of the Spanish market;
• Strong Excel and PowerPoint skills with good analytical and reporting abilities;
• Good organisation and communication skills;
• Native Spanish speaker;
• Fluent English;
• Nice to have: Experience in the fashion or beauty industry.

• Limited contract until 31.07.2027;
• 27 Days of holiday per year to start for full-time employees, plus one day for every calendar year up to 30 days;
• Two paid volunteering days per year;
• Employee shares program;
• 40% Discount on fashion and beauty products sold and shipped by Zalando;
• 30% Discount on Lounge by Zalando and discounts from external partners;
• Relocation assistance available subject to prior agreement;
• Family services, including counselling and support;
• Health and wellbeing options, including Wellhub;
• Mental health support and coaching;
• Training platform and biannual peer-to-peer review.