marketing manager in ecommerce

Since 1999, Lampenwelt has been shaping the future of lighting through more than 50,000 products, eight private brands, and an international team of around 500 people. The company focuses on customer experience, open communication, and innovation across the entire value chain.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute the full-funnel marketing strategy for houseoflamps.com;
• Allocate and prioritize budgets across SEO, SEA, social, display, affiliate, and CRM channels;
• Analyze attribution and performance reporting connected to contribution margin, CAC/LTV, and P&L impact;
• Own the process from strategy through the creation and setup of ads and growth systems;
• Direct the creative strategy, briefing, and delivery of advertising creative, content, and campaign assets across all channels;
• Coordinate with the US General Manager on inventory, launch timing, and market intelligence;
• Escalate and consult with German channel leads on complex channel-specific problems.

• 5+ Years of experience in ecommerce marketing with ownership of full-funnel budgets and strategy;
• Experience scaling a DTC ecommerce brand in a competitive US market, ideally in a lean or founder-led environment;
• Experience with Shopify, Klaviyo, and a marketing attribution tool such as Klar or comparable;
• Comfortable working as both strategist and operator;
• Able to interpret attribution, cohort, and commercial data and make budget decisions based on it;
• Hands-on social media expertise across Meta, TikTok, and Pinterest, including platform mechanics, ad formats, and creative trends;
• Able to connect marketing performance to financial outcomes and make budget decisions accordingly;
• Nice to have: Amazon Advertising and Walmart Connect experience, experience launching a brand from zero.

• Hybrid working model from offices in Berlin, Düsseldorf, or Fulda, with remote work from home;
• Various benefits, including free fruit and beverages, team and after-work events, and digital networking opportunities;
• Sports allowance;
• Employee discounts across the product range;
• Learning and development opportunities.