marketing manager in digital marketing

The client is a Polish service-sector company that is developing its market position and investing in brand and business growth. The organization is expanding its marketing capabilities, with a particular focus on digital development.

• Create and implement a 360° marketing strategy and translate business goals into concrete activities and KPIs;
• Develop digital marketing, including SEO/GEO, SEM, paid media, social media, content, CRM, and email marketing;
• Plan, run, and optimize online and offline marketing campaigns;
• Build consistent brand communication and develop its presence across key channels;
• Analyze data, KPIs, and campaign effectiveness and implement optimization measures;
• Develop new communication channels, tools, and formats and track market and technology trends;
• Collaborate closely with sales on lead generation, sales support, and business objectives;
• Manage a team of 2–3 specialists, delegate tasks, develop competencies, and monitor goal achievement;
• Manage cooperation with agencies and external partners and coordinate marketing activities and events;
• Collaborate with the Management Board and key company departments and manage the marketing budget.

• At least 5 years of marketing experience, including experience as a Marketing Manager, Digital Marketing Manager, Brand Manager, or in a similar role;
• Independently create and implement a 360° marketing strategy;
• Very good knowledge of digital marketing and experience running multichannel campaigns;
• Practical knowledge of SEO/GEO, SEM, paid media, social media, content marketing, CRM, and email marketing;
• Experience planning and implementing offline activities and integrating them with digital activities;
• Experience managing a team;
• Knowledge of analytics tools and the ability to interpret marketing data;
• Ability to define and monitor KPIs and evaluate marketing ROI;
• Experience working with websites, content, and marketing tools;
• Very good command of English;
• Combine strategic thinking with strong operational marketing expertise;
• Demonstrate strong communication, presentation, relationship-building, influencing, prioritization, and multitasking skills;
• Work proactively and independently, make decisions, and take responsibility for measurable results;
• Combine creativity with an analytical approach and continuously improve marketing activities.

• Key role in developing the marketing of a Polish service-sector company with real influence on marketing strategy, communication, and brand growth;
• Opportunity to independently build and develop 360° marketing with a strong focus on digital;
• Opportunity to manage a small, autonomous team of 2–3 specialists;
• High autonomy in decision-making and in selecting tools, channels, and partners;
• Direct cooperation with the Management Board and key business areas;
• Opportunity to implement own ideas, test new solutions, and further develop digital marketing.