Marketing manager in cyber security

This is a high-impact role with responsibility for developing and delivering the marketing strategy for our Cyber Security business. You’ll work at the intersection of Cyber Security, marketing, sales and technology, building integrated campaigns that strengthen our market position, generate demand and create opportunities for customer engagement.

• Own the Cyber Security marketing strategy and plan
• Develop integrated lead-generation and brand campaigns across digital, content, events, webinars, communications and other channels.
• Build deep subject-matter knowledge of our Cyber Security portfolio, market, customers, competitors, partners and industry trends.
• Create and commission high-quality content, including thought leadership, webpages, eBooks, case studies and campaign assets.
• Develop marketing activity tailored to priority vertical sectors, strategic customers and target audiences.
• Identify opportunities to grow awareness and engagement through events, sponsorships, awards, PR and thought leadership.
• Work closely with Sales, Alliances, Practice Leadership, subject-matter experts and the wider Marketing team to deliver joined-up go-to-market activity.
• Set campaign targets, forecast results and analyse performance to continuously improve marketing effectiveness.
• Own and manage the Cyber Security marketing budget, ensuring investment is aligned to priorities and delivers measurable return.
• Monitor industry and marketing trends, introducing new approaches, channels and tactics where they can improve results.
• Champion brand consistency while finding creative new ways to communicate our Cyber Security capabilities.
• Contribute to wider Telefónica Tech marketing initiatives and share expertise and best practice across the team.

• You’ll be an experienced B2B marketer who is comfortable operating in a technical, fast-moving environment and working with multiple senior stakeholders.
• Strong marketing experience, preferably within the technology sector and ideally within Cyber Security and/or a Managed Service Provider (MSP) environment.
• Good understanding of the Cyber Security market, solutions, trends and customer challenges, together with the ability to quickly absorb complex technical information and turn it into engaging customer propositions and campaigns.
• Experience developing and delivering integrated B2B marketing campaigns, from strategy and planning through to execution, measurement and optimisation.
• Strong project management, copywriting and editing skills, with the ability to manage multiple projects, priorities and deadlines.
• Excellent written and verbal communication skills, combined with the confidence to influence stakeholders and build relationships across different levels of an organisation.
• You’ll also be proactive, collaborative and commercially minded, with a creative approach and exceptional attention to detail.
• Будет плюсом: Experience with some or all of the following would be beneficial:; HubSpot and Salesforce; WordPress, SEO and AEO; LinkedIn, Instagram and YouTube; GoToWebinar or similar platforms; Monday.com, Planner, Trello or similar; Outlook, Teams, Word, Excel, PowerPoint and SharePoint; Experience managing marketing budgets, partner funding and campaign performance reporting is also highly desirable

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