marketing manager in crypto payments

The company is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services.

• Establish and scale the B2B marketing function from scratch by testing low-cost hypotheses, measuring ROI, and scaling successful channels;
• Develop brand positioning, Tone of Voice, sales collateral, and oversee website updates and redesigns;
• Build multi-channel acquisition funnels across performance marketing, SEO, PR, content marketing, and offline event activations;
• Select, brief, and manage external agencies and freelancers, including designers, copywriters, performance specialists, SEO, and PR teams;
• Plan, execute, and evaluate ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules;
• Conduct customer research, competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions.

• 6+ Years of total marketing experience, including at least 2+ years in B2B fintech, payment gateways, or crypto payment processing;
• Hands-on experience building marketing functions from scratch as a solo marketer or in compact teams of 2–3 people;
• Ability to set KPIs, manage budgets, and evaluate external agency performance;
• Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation;
• Experience building sales enablement materials and managing participation in international B2B trade shows and conferences;
• Fluent English at C1 level minimum;
• Residence outside Russia and Belarus with unhindered access to global marketing platforms;
• High autonomy, self-direction, a data-driven approach, and resilience to direct constructive feedback.

• Fixed salary up to $4,000 / month;
• Performance-based marketing budget allocated upon proven test results;
• Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy;
• Clear trajectory to grow into Head of Marketing as the function expands.