marketing manager in consumer healthcare

Haleon is a consumer health company whose portfolio includes trusted brands across resilient and growing categories. It combines deep human understanding with trusted science to deliver better everyday health.

• Develop and implement the expert engagement strategy for CEE Export Markets East, supporting omnichannel transformation and increasing expert advocacy across the region;
• Lead expert marketing activities across OTC and Oral Health Care categories, aligning business objectives with local market needs and opportunities;
• Drive healthcare professional engagement through integrated programs, including detailing, scientific content, digital communication, product science support, and advocacy initiatives;
• Build and strengthen the omnichannel ecosystem by coordinating expert marketing activities and identifying opportunities for improvement;
• Ensure compliance with company policies, procedures, and local regulations across all markets in the cluster;
• Partner with Consumer Marketing, Sales, Shopper Marketing, Medical, Compliance, and IT teams to deliver consistent expert engagement programs;
• Build relationships with healthcare organizations, healthcare professionals, and key opinion leaders to support brand advocacy and recommendation;
• Manage the expert marketing budget and allocate resources to strategic growth priorities, including digital acceleration;
• Monitor performance, evaluate engagement effectiveness, and provide regular updates on business objectives and initiatives;
• Lead and develop a high-performing team, fostering collaboration, capability building, innovation, and continuous improvement;
• Support teams through business transformation, evolving market dynamics, and changes in customer engagement practices.

• Bachelor's or Master's degree in a relevant field;
• 5 To 10 years of experience in Expert Marketing or related areas such as Professional Relations, Scientific Content, Sales Force Effectiveness, or Digital Marketing;
• Experience leading teams and delivering business results in the consumer healthcare, pharmaceutical, or FMCG sectors;
• Knowledge of field force management, expert engagement strategies, omnichannel marketing, and digital transformation;
• Fluency in English and Russian;
• Ability to translate scientific and product-related information into effective expert engagement activities;
• Experience in segmentation, targeting, organizational optimization, and performance management;
• Knowledge of digital tools and systems supporting expert engagement and customer experience;
• Demonstrated experience leading change and transformation initiatives;
• Excellent stakeholder management, communication, analytical, and problem-solving skills;
• Adaptability, learning agility, and ability to work effectively in a dynamic international environment;
• Nice to have: Knowledge of Kazakh or Uzbek, healthcare or pharmaceutical certifications.

• Health insurance;
• Life insurance;
• Meal allowance;
• Corporate car;
• Additional vacation days and vacation pay;
• Additional maternity and paternity leave;
• Fitness compensation;
• Referral program;
• Employee Assistance Programme (EAP);
• Travel and expenses.