marketing manager in automotive retail

Autohaus Royal is a leading European automotive retailer with more than 2,000 premium used vehicles. The company has operated for over 25 years and focuses on quality, modern service, exclusive vehicles, and digitally oriented mobility solutions.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, create, and publish content for Instagram, Facebook, LinkedIn, and prospectively TikTok;
• Produce photo, video, Reel, Story, and website content directly at company locations;
• Develop creative content ideas focused on vehicles, employees, and company culture;
• Support recruiting and employer-branding campaigns together with the recruiting team;
• Manage the community and actively interact with the target audience;
• Analyze metrics across organic and paid content;
• Set up, manage, and optimize Meta Ads campaigns for vehicle offers and open positions;
• Manage budgets against clear performance targets.

• At least 3 years of professional experience in social media management, content marketing, or a comparable role;
• Initial experience with paid social, ideally with Meta Ads Manager;
• Strong numerical affinity and the ability to analyze campaigns, identify optimization opportunities, and derive concrete actions;
• Experience independently producing social media content;
• Confident use of Instagram, Facebook, and LinkedIn;
• Experience with Reels, Stories, Shorts, or comparable short-video formats;
• Creative, structured, and independent working style;
• Class B driving license with corresponding driving experience and willingness to travel for cross-location content production and occasional business trips;
• Very good German skills, written and spoken;
• Nice to have: TikTok experience.

• 28 Days of vacation;
• Flexible working hours with a start between 08:00 and 09:00;
• Permanent employment contract;
• €1,000 Car purchase subsidy per year of employment;
• Discounts from recognized partners;
• Financial support for professional training;
• €500 Employee referral bonus;
• Free coffee, water, and fresh fruit.