marketing manager in automotive

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• Develop, operate, and maintain the brand’s social media platforms in overseas markets
• Identify and manage local KOL/KOC resources based on brand positioning and operational strategies, and maintain and develop media relations
• Manage dealer marketing strategies and delivery quality
• Develop and execute dealer marketing programs aligned with the overall brand and sales strategy
• Provide strategic marketing guidance and day-to-day support to dealer partners
• Ensure consistent implementation of brand standards across dealer marketing activities
• Collaborate with dealers to create localized marketing campaigns tailored to their regions
• Launch and monitor social media advertising campaigns based on promotional activities, optimize advertising performance, plan and execute events, and maintain fan interaction and engagement
• Operate and maintain overseas online communities
• Manage budgets and control conversion costs and marketing proportions to ensure optimal ROI

• At least 5 years of marketing experience
• Bachelor’s degree or above
• Native or bilingual proficiency in Russian
• Fluent English
• Familiarity with overseas social media platforms, the ability to quickly understand new social media trends, data sensitivity, and skills in analysis and optimization
• Proven experience in content planning and overseas KOL management
• Strong logical thinking and learning ability, innovative thinking, keen market insight, conscientiousness, responsibility, self-motivation, and a results-oriented approach
• Будет плюсом: Experience in automotive, retail, or dealer network environments, Mandarin Chinese proficiency

• Условий в вакансии нет