marketing manager in alternatives

BNP Paribas Asset Management manages over €1.6 trillion in assets for institutional, corporate, retail, and wealth clients worldwide. Its alternatives platform manages approximately €300 billion across real estate, infrastructure, alternative credit, and private equity. The firm also provides liquid investment solutions and sustainable and thematic investment capabilities.

• Deliver strategic marketing activities that support capital-raising initiatives and align with sales priorities
• Develop product marketing content, particularly for new products that need a strong narrative and clear explanation
• Create differentiating, data-driven key messages that highlight the strengths of BNP Paribas AM Alts products
• Support the update, improvement, and regular delivery of corporate materials, particularly corporate decks used in product presentations
• Identify and act on opportunities to develop narratives that position BNP Paribas AM Alts’ capabilities favorably
• Conduct regular peer analysis to ensure narratives and presentations stand out
• Collaborate with business peers and the wider Marketing team to align initiatives with business goals
• Monitor and enhance corporate materials across the website, presentations, and shared data to ensure consistency
• Undertake broader strategic initiatives with peers across the business as required
• Respond to internal strategic marketing requests and provide informed advice and support
• Ensure marketing initiatives comply with regulatory requirements and brand guidelines
• Monitor and report on initiative effectiveness using data and anecdotal feedback

• Degree or equivalent
• 5+ Years of experience in the asset management industry, preferably in Alternatives
• Strong experience creating corporate and product marketing content in asset management, preferably in Alternatives
• Good understanding of the Alternatives asset management industry
• Strong content creation or content development leadership skills
• Ability to combine a hands-on approach with strategic vision
• Comfortable understanding and challenging complex datasets
• Strong English oral and writing skills, including proofreading and editing
• Understanding of financial services, asset management, and capital markets
• Strong teamwork, stakeholder relationship, coordination, influencing, and negotiation skills; open to constructive feedback
• Будет плюсом: Conversant in French

• Условий в вакансии нет