Marketing manager im EdTech

cleverly edu GmbH and codary GmbH are joining forces. cleverly offers online tutoring and mentoring for students in grades 1 to 13 and works with over 600 qualified tutors. codary inspires children aged 7 to 16 with gamified, live-taught programming courses and has already taught over 17,000 children to code. Together, we are creating one of the leading EdTech providers for children and young people in the DACH region — from academic success to future digital skills. To build our marketing function for this merger, we are looking for you as Senior Marketing Manager (m/f/d) to take our reach and growth to the next level.

• You are responsible for the strategy, setup, management and optimization of our paid campaigns across Google Ads, Meta, TikTok and YouTube — from bidding strategies, audiences and creatives to landing pages and tracking.
• You manage campaigns using data-driven A/B tests, funnel analyses and KPIs such as CAC, ROAS and LTV, maximizing the impact of every euro of budget.
• You are responsible for our organic content marketing on social media, develop formats and editorial planning, and strengthen the visibility of both brands.
• You develop our CRM in HubSpot through lead nurturing, email and lifecycle campaigns, and marketing automation.
• You build and expand our visibility in AI search systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews — so that we are the answer when parents ask AI about learning and coding services.
• You optimize the entire customer journey — from the landing page to the onboarding funnel.
• You lead and develop our team of a performance marketing freelancer and a working student, set priorities and provide clear direction.
• You manage your marketing budget independently and report results and learnings directly to management.
• You establish scalable processes and a clean marketing tech stack, and work closely with Product, Sales and Content.

• Several years of professional experience (ideally 4+ years) in performance or growth marketing, preferably in a B2C, subscription or EdTech environment.
• A proven track record of building and scaling paid campaigns across Google Ads and Meta; experience with TikTok or YouTube Ads is an advantage.
• Experience in content marketing focused on organic social media (e.g. Instagram, TikTok, LinkedIn, YouTube).
• Strong practical experience in CRM marketing with HubSpot — from lead nurturing and email and lifecycle campaigns to marketing automation.
• A deep understanding of tracking and attribution (GA4, server-side tracking, conversion APIs) and a strongly data-driven approach to work.
• Confident use of analytics tools (e.g. GA4, Looker Studio, spreadsheets); knowledge of SQL is a plus.
• Interest in and/or initial experience in GEO, AI Search or SEO — you want to actively shape this channel.
• Initial leadership experience or a clear motivation to lead and develop a small team.
• A hands-on mentality, personal responsibility and enjoyment of a dynamic start-up environment.
• Very good German skills (C1 or higher) and good English skills.
• Будет плюсом: Knowledge of SEO and influencer or creator marketing; Experience with other lifecycle channels such as push notifications; Experience integrating marketing after a merger or building a marketing function; An affinity for education and an understanding of parents as a target audience; Knowledge of SQL; Experience with TikTok or YouTube Ads

• Significant creative freedom: You will play a major role in building the marketing function of a newly merged EdTech company.
• Tangible impact: Your marketing will reach thousands of families and directly contribute to the education of children and young people.
• Attractive salary: [Insert salary range — guideline: €58,000–75,000 gross per year, depending on experience and qualifications].
• Flexible employment model: We are hiring for this role either as a permanent employee or on a freelance basis.
• Work preferably on-site at our Berlin office — remote work is also possible; flexible working hours.
• An experienced, motivated team, short decision-making processes and direct access to management.
• Annual professional development budget and a modern tool environment.