Marketing Manager - FTC

Who are we?

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

Based in our Ringsend Dublin office, Howden Ireland are delighted to have a vacancy as a Marketing Manager on a 12 month fixed term basis for our Howden Ireland team that will be an integral part of our wider Marketing team.

The Marketing Manager will take on the day-to-day management and delivery of BAU marketing activity, ensuring requests from across the business are effectively prioritised, coordinated and delivered to a high standard.

Working closely with the Head of Marketing and the wider Marketing team, cross-functional stakeholders and external partners, the role will support the delivery of tactical marketing plans, product and brand initiatives, communications, sponsorships and events, and social and digital activity aligned with the strategic objectives of Howden Ireland.

This is a broad, hands-on role requiring an experienced marketing generalist who quickly understands business needs, manage multiple priorities, people at all levels, project stakeholders, and confidently takes a hands-on approach to marketing activity from brief through to delivery.

• Manage and coordinate BAU marketing activity and incoming requests from across the business, ensuring activity is appropriately prioritised, briefed and delivered.
• Act as a key day-to-day marketing contact for internal stakeholders, providing practical marketing advice and support.
• Manage multiple projects and workstreams simultaneously, balancing planned activity with changing business priorities.
• Maintain clear oversight of deadlines, dependencies, budgets and required approvals.
• Support the implementation of tactical marketing plans and campaigns aligned with business priorities.
• Develop, write and edit high-quality marketing and communications content for internal and external audiences across multiple channels and brands for Howden Ireland and it’s acquired firms.
• Translate complex business or product information into clear, concise and engaging communications.
• Develop branded materials, customer and colleague communications, digital content, sales materials and other marketing collateral.
• Ensure communications are accurate, audience-appropriate and consistent with the Howden brand and tone of voice.
• Support the marketing of existing and new products, services and propositions.
• Work with product owners and business stakeholders to understand objectives, audiences, customer needs and commercial priorities.
• Develop and coordinate product positioning, messaging, collateral and tactical marketing plans to support the sales function.
• Act as a guardian of the Howden brand, ensuring consistency and quality across communications, campaigns, collateral and activations.
• Provide brand guidance to internal stakeholders, agencies, suppliers and partners.
• Manage marketing activity associated with sponsorships, partnerships and brand activations.
• Plan, coordinate and deliver internal and external events from initial brief through to execution.
• Manage event requirements including venues, logistics, invitations, communications, hospitality, branding, collateral and on-the-day delivery.
• Coordinate sponsorship activation plans across events, communications, branded assets and social and digital channels.
• Play an active role in the delivery and ongoing development of social and digital marketing activity.
• Develop and coordinate engaging content across relevant social and digital channels.
• Support website content, email marketing, paid and organic social campaigns and other digital activity.
• Develop high-quality presentations and marketing materials for senior stakeholders, colleagues, partners and other audiences.
• Translate complex information into clear, compelling and visually effective presentations.
• Support the preparation of marketing plans, campaign updates, briefing materials and management presentations.
• Manage relationships with external agencies, vendors and suppliers across creative, digital, events, sponsorships and other marketing activity.
• Develop clear briefs, agree deliverables and timelines, and oversee activity through to completion.
• Manage quotations, expenditure and supplier costs within agreed budgets, with a focus on quality and value.
• Monitor the performance of marketing activity and use available data and analytics to evaluate effectiveness and identify insights.
• Prepare clear marketing updates, reports and presentations for stakeholders as required.

• Third-level qualification in Marketing, Communications, Business or a related discipline.
• Ideally 5+ years' relevant marketing experience, including experience operating at Marketing Manager level or equivalent.
• Demonstrable experience working across a broad marketing remit and managing both BAU and tactical marketing activity.
• Strong experience in communications and content development, with excellent written English.
• Demonstrable social media and digital marketing experience.
• Experience in product marketing, brand management and integrated marketing communications.
• Experience managing sponsorships, partnerships, events and/or brand activations.
• Proven experience managing multiple stakeholders, projects and competing priorities.
• Experience managing external agencies, vendors and suppliers.
• Experience working with web, social, digital and marketing analytics platforms.
• Excellent Microsoft Office skills, particularly PowerPoint.
• Strong generalist marketing capability, with the confidence to work across a broad and varied marketing remit.
• Exceptional written and verbal communication skills, with the ability to develop compelling content for different audiences and channels.
• Excellent presentation skills, with the ability to simplify complex information and communicate it effectively.
• Strong stakeholder management and influencing skills, with the confidence to work cross-functionally and with senior stakeholders.
• Strong project management, planning and prioritisation skills, with the ability to manage multiple briefs and deadlines simultaneously.
• Strong product marketing and brand management capabilities.
• Strong social media and digital marketing expertise.
• Experience managing sponsorships, partnerships, events and brand activations.
• Strong commercial judgement and the ability to understand the business objective behind a marketing requirement.
• Strong agency, vendor and supplier management skills, including briefing, negotiation, budget management and delivery oversight.

Howden Ireland is part of Howden, the global insurance intermediary group, and has over 600 employees across 28 local offices advising clients on their commercial insurance, personal insurance, health insurance, life and pensions and mortgage requirements. Our success is primarily down to the incredible people we employ.

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new
• We support each other in the small everyday moments and the bigger challenges
• We are determined to make a positive difference at work and beyond

Reasonable adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

• Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Fixed Term Contract (Fixed Term)