marketing manager for small domestic appliances

Hisense Europe Group is an international manufacturer of home appliances and consumer electronics, with a broad product portfolio and brands including Hisense, Gorenje, and ASKO.

• Develop the regional SDA trade marketing strategy, annual plan, and priorities in alignment with category objectives, customer and channel priorities, brand guidelines, and Group standards
• Translate category, customer, and channel priorities into scalable sell-out programs, promotional platforms, shopper initiatives, and retail activation models
• Define which trade marketing activities, tools, and standards should be managed regionally and where local markets can adapt them
• Establish regional standards for product visibility, displays, planograms, POS materials, product presentation, promotional execution, and retail and e-commerce execution
• Lead regional trade marketing for priority product launches, strategic listings, seasonal campaigns, and customer initiatives across multiple markets
• Propose regional SDA trade marketing budget allocation priorities, monitor approved spending and business impact, and recommend corrective actions or investment reallocations
• Analyze sell-out results, incremental sales, customer and channel performance, shopper behavior, competitor activities, retail execution quality, and ROI; turn insights into recommendations and corrective actions
• Prepare trade marketing inputs for developing existing markets and entering new markets, and lead related activities once initiatives are approved
• Develop regional tools, briefs, guidelines, checklists, and reporting models; support local Trade Marketing teams and promote the exchange of successful practices
• Coordinate regional trade marketing priorities with Regional Sales, Regional Business Line Management, local Sales and Trade Marketing teams, and Product, Marketing, Finance, SCM, and other functions

• University degree in Marketing, Business Administration, Economics, or a related field
• At least five years of relevant experience in trade marketing, retail marketing, category management, commercial activation, or a related area
• Experience managing product launches, retail activations, promotional programs, and trade marketing budgets
• Strong understanding of sell-out drivers, retail and e-commerce execution, customer and channel dynamics, and promotional effectiveness
• Ability to turn data and market insights into clear priorities, practical actions, and measurable performance improvements
• Strong analytical and commercial judgment, including performance measurement and ROI evaluation
• Ability to coordinate multiple markets and stakeholders without relying on direct hierarchical authority
• Advanced Excel and presentation skills
• Fluent English
• Willingness to travel within the region
• Будет плюсом: Experience in small domestic appliances, consumer electronics, FMCG, or another retail-driven industry; coordinating regional or multi-market initiatives; working within a matrix organization; business intelligence tools

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