Marketing manager for shopping apps

Joko is an AI shopping app that helps millions of users save time and money when shopping online or in-store. With Juno, our shopping assistant, they can find the right product at the best price in only a few seconds. What sets Joko’s AI apart is how well it knows its users. Its shopping recommendations feel personal from day one and get sharper the more they use it. It draws on unique assets to deliver the best experience: one of the largest product catalogs in the world, and unique shopping data no one else has to personalize every recommendation. Users can also track the price of their favorite products and earn cash back almost everywhere. All in one free app.

• Localize Joko’s marketing for Spain: Adapt centrally developed campaigns, messaging, creative assets, and workflows to Spanish culture, shopping habits, language, and market dynamics.
• Plan and execute Spain-specific campaigns: Build the local calendar around the retail, cultural, and seasonal moments that matter in Spain, then partner with central specialists to deliver campaigns across channels from brief to launch.
• Own the Spanish user lifecycle: Adapt Joko’s CRM journeys and lifecycle automations to the local market, moving users from acquisition to activation, engagement, and long-term retention.
• Turn Spanish consumer insight into action: Build a sharp understanding of local users, competitors, media, and shopping behavior, and use it to guide Joko’s product and marketing decisions. Partner closely with the User Acquisition team to turn those insights into locally relevant creatives that help acquisition scale.
• Build local marketing foundations: Establish lightweight processes for collaboration across the Spain team, central specialists, and local agencies or partners, enabling consistent execution as the market scales.
• Measure and optimize with data: Track campaign and lifecycle performance, run A/B tests, and turn the results into clear recommendations and sharper execution.

• You hold a degree in business, marketing, communications, or have an equivalent track record, and you have at least 5 years of experience in consumer marketing, ideally in tech, e-commerce, or retail, taking campaigns from idea to launch. You know the Spanish consumer market and how consumer brands grow in it.
• You are based in Barcelona or Madrid. You have native-level proficiency in Spanish and you are fluent in English, both written and spoken.
• You can work across online and offline campaigns, content, social media and CRM, and know how to adapt global brands and campaigns to a local market. You are not expected to be a specialist in every channel, but you have strong marketing judgment, bring ideas of your own, and understand how to address Spanish consumers.
• You enjoy building from a blank page, being hands-on, and running several workstreams at once. You communicate clearly, build trust across local and central teams, and create pragmatic processes that help everyone move faster.
• You break down ambiguous problems, use data to make decisions, and move fast without losing rigor. You maintain a consistently high quality bar across every user-facing touchpoint.
• You use AI tools to accelerate research, localization, content production, analysis, or workflows without compromising quality or brand consistency.

• Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
• Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.
• Top-market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
• Contribution to your ClassPass subscription
• 8-week leave paid 100% for the second parent