Marketing manager for retail and franchise

Reporting to the Regional Marketing Director, Europe, This role acts as the marketing heartbeat of the UK business and a visible ambassador for the iSmash brand, supporting both the company-owned iSmash estate and the Pocket Geek franchise network while helping to deliver strategic migration to a single iSmash brand. The role partners closely with retail leadership and franchise stakeholders to drive footfall, customer acquisition, conversion, repeat visitation and consistent brand execution across 30+ corporate stores and c.18 franchise locations.

• Act as a trusted marketing partner for the UK Retail business, using data, insight and creativity to support store performance and commercial goals.
• Plan and deliver local store marketing activity, campaigns and promotions that help attract new customers and encourage repeat visits.
• Work with retail leaders to understand opportunities and challenges across stores and regions, turning insight into clear marketing actions.
• Support customer engagement across digital, social, promotional and in-store channels, ensuring activity feels relevant, accessible and easy to understand.
• Support 30+ company-owned iSmash stores and around 18 Pocket Geek franchise locations with practical, consistent and commercially focused marketing plans.
• Build positive working relationships with franchise partners, supporting clear communication, shared learning and consistent brand execution across the network.
• Help support the transition to a single iSmash brand, ensuring marketing activity brings the brand journey to life for customers, colleagues and partners.
• Visit stores regularly to listen, learn and gather insight so marketing plans reflect customer needs and day-to-day operational realities.
• Measure and share the impact of marketing activity against agreed retail KPIs, including footfall, revenue contribution, customer engagement and brand execution.

• Experience in retail, franchise, multi-site, omnichannel or local marketing.
• A good understanding of how online and offline marketing channels can work together, including local campaigns, digital activity, social media, promotions and in-store execution.
• Ability to use customer, campaign or commercial insight to shape practical marketing recommendations.
• Confidence building collaborative relationships with colleagues, retail leaders, franchise partners and cross-functional teams.
• Strong organisational skills, with the ability to balance priorities, work independently and stay connected with teams across different locations.
• Clear communication and problem-solving skills, with a practical approach to getting things done.
• A degree or formal marketing qualification can be helpful, but it is not essential. Equivalent experience, learning or professional development will be valued.
• You will need to have the ability to travel regularly visiting our retail and franchise stores and partners

• Hybrid and flexible working arrangements to support how you work best.
• Performance bonus scheme.
• A range of financial, wellbeing and social benefits.
• Access to our internal wellbeing programme.
• Learning and development opportunities to help you grow your career.