Marketing manager for medical education

EPHIA is a continuing education platform for licensed physicians and dentists in aesthetic medicine. We combine LÄK-certified online courses with supervised practical courses in Berlin-Mitte. Our approach is called “Ethics & Business”: we support physicians from their first botulinum course through to their own practice. This includes sound professional training, business know-how and a clear ethical stance. After fully filling our first location in Berlin-Mitte, we now want to expand to other German cities. To do this, we are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders and grow into the CMO role over the next one to two years.

• You build performance marketing on Meta from the ground up and scale it: tracking, creatives, tests and budget management
• You are responsible for SEO for our platform: technical SEO, content strategy and rankings for course and specialist topics
• You build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest through to course booking
• You plan and implement marketing for new locations in Germany
• You define KPIs, build dashboards and manage performance based on CAC, conversion rate and ROAS
• You work with the founders on positioning, messaging and growth priorities
• You coordinate with our social media content creator and external partners
• You ensure that our communications comply with the German Medicinal Products Advertising Act (HWG) and the professional code of conduct for physicians
• In the future, you will build the marketing team and, as CMO, be responsible for the marketing strategy

• At least 3 years of marketing experience, including hands-on experience with Meta Ads and SEO
• Proven growth successes, ideally at a start-up or a small, fast-growing company
• Experience with email marketing, CRM and marketing automation tools
• Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console)
• A can-do mentality: you enjoy setting things up yourself before handing them over
• Fluent German and very good English
• Hunger and ownership: you want to grow into a leadership role with us
• Willingness to travel to Berlin regularly for team events and accompany some of our courses in person
• Будет плюсом: Vibecoding skills are a big plus: you build landing pages, tools or automations with AI coding tools; Experience in healthcare, continuing education or another regulated industry is a plus

• A strong brand and an engaged community as a foundation; paid channels are still untouched
• A clear path to the CMO role within one to two years
• Equity in the company: real ownership in a profitable company
• Direct collaboration with the founders and short decision-making processes
• Growth without investor pressure, because we are profitable and independent
• Remote work with regular team events in Berlin
• Freedom and a budget to build the marketing setup according to your own ideas
• A product with purpose: making aesthetic medicine more ethical and professional