marketing manager for global corporate channels

Philips is a health technology company focused on helping people everywhere access quality healthcare.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Drive the Comms & Brand social media operations strategy in alignment with Philips’ Communications & Brand strategy, supporting proactive and reactive communications workstreams
• Own and continuously improve the global social media governance framework, including policies, standards, guidance, account security, ecosystem controls, bi-annual audits, and capability-building for social media professionals
• Ensure everyone across Philips has access to the appropriate social media account permissions, in collaboration with PH Marketing and HS Digital Marketing
• Coordinate and execute regional and global paid social communications activation across major platforms, from environment setup and planning through strategy, execution, briefing, launch, optimization, and reporting
• Conduct audience analysis covering healthcare professionals, the informed public, and operational context shapers
• Build scalable operational solutions, including live dashboards, workflow automation, and responsible AI-enabled ways of working, to improve transparency, speed, and consistency across markets and teams
• Build and manage API integrations using AI-assisted development to power scheduled data pulls and self-sustaining internal social media tools
• Support earned social media activation through executives, thought leaders, employees, and other credible voices, partnering with communications business partners and integrated activation colleagues to bridge content creation, organic feeds, and paid advertising
• Establish performance measurement and reporting approaches for paid and organic social media, translating campaign, audience, and platform insights into practical recommendations to improve reach, engagement, efficiency, and impact
• Advise teams on platform requirements, audience behavior, social trends, and best practices, ensuring content and activation plans fit the channel, audience, and objective
• Facilitate the Philips network of social media professionals by sharing insights, training, and proven practices, and building capability across functions, businesses, and regions
• Maintain quality, brand consistency, risk management, and compliance standards, ensuring social media activity follows applicable governance, legal, and regulatory requirements
• Address complex operational and performance questions requiring sound judgment, strong analysis, and the ability to balance global standards with market needs

• 7+ Years of experience in social media, paid media, digital marketing, or communications operations
• Proven experience leading end-to-end cross-functional digital campaigns and paid social activation, from strategic briefing and budget planning through optimization, reporting, and continuous improvement
• Strong expertise in LinkedIn, Meta, and Google, with working knowledge of social media management, analytics, and listening platforms such as Sprinklr and Sprout Social, social intelligence tools, and advertising platforms
• Data-driven approach and ability to translate complex performance data into clear decisions, benchmarks, and practical recommendations for senior stakeholders and delivery teams
• Experience creating operational rigor through dashboards, process standardization, automation, or AI-enabled workflows, with a commitment to responsible technology use
• Experience building governance, quality, and compliance standards for corporate social media accounts and helping diverse teams adopt them consistently
• Bachelor’s or master’s degree in communications, digital marketing, business, data, design, or a related field, or equivalent relevant experience. Philips welcomes candidates with equivalent experience
• Certified in AI Prompt Engineering and Agile project management
• Excellent English communication skills
• Strategic mindset, hands-on delivery approach, strong project management, and curiosity about changing platforms, audience behavior, and technology
• Positive energy, enjoyment of collaborative work, and ability to help colleagues focus on high-impact priorities and foster clear, practical ways of working
• Будет плюсом: experience in a global matrix organization and preferably in healthcare, technology, or another regulated sector

• Base salary range: EUR 61.200 - EUR 101.900
• Eligible for a 3% short-term incentive linked to individual performance and company results
• Benefits include paid time off, health and wellbeing benefits, and learning and development opportunities