marketing manager for fintech

JustMarkets is a fintech company focused on serving clients in the trading community. It operates in fast-growing markets and develops localized marketing initiatives for regional audiences.

• Lead regional market growth by adapting the global marketing strategy to local market specifics and trends;
• Monitor the competitive landscape and cultural shifts;
• Directly manage, mentor, and synchronize a local team of KOL, SMM/Community, PR/Events, and Content specialists;
• Set the team direction, remove blockers, and create an efficient working environment;
• Develop quarterly marketing plans for Uzbekistan and its client community;
• Manage the regional marketing budget, allocate spend across channels based on performance data, and improve efficiency and results;
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide team priorities;
• Serve as the key connection point between the local team and Global HQ by sharing market insights and coordinating global campaigns.

• 4+ Years of marketing experience;
• At least 2 years in a leadership role overseeing a team of 3 or more specialists in fintech, crypto, retail trading, or a comparable fast-moving industry;
• Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia;
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM;
• Proven experience allocating and optimizing monthly regional marketing budgets ranging from $50,000, with the ability to reduce CPA and maximize ROI;
• Hands-on experience with Google Analytics 4, Tableau, or PowerBI;
• Ability to interpret cohort data, traffic quality, and LTV trends;
• Experience with Jira, Asana, or Confluence;
• Native Uzbek;
• Fluent business English for daily communication with cross-regional teams;
• Nice to have: experience sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts, and local partners; proficiency with AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection; knowledge of financial advertising compliance in Uzbekistan; familiarity with AI and automation tools for content and campaign production.

• 15 Paid vacation days per year;
• 10 Paid sick leave days per year;
• 10 Days for floating public holidays;
• Medical budget;
• Opportunity to work remotely;
• Professional education budget;
• Language learning budget;
• Wellness budget (gym membership, sports gear and related expenses).