Marketing manager for events

As Event & Field Marketing Manager, you are responsible for our international event presence—from major trade fairs in the photonics and semiconductor industries to customer events, technology days, and webinars. You turn exhibition stands and interactions into real pipeline through clear goals, solid lead management, and follow-up in collaboration with Sales. During quieter months in the event calendar, you contribute your experience in B2B campaigns, content, and lead nurturing.

• Responsibility for the event calendar: selecting, planning, and prioritizing trade fairs, conferences, customer events, and technology days in close coordination with Sales and the regions (EMEA, APAC, JP, AMER)
• End-to-end delivery of international trade fair appearances—from booth concepts and exhibits to vendor and logistics management and on-site staffing
• Design and delivery of in-house formats such as customer events, open-house days, workshops, and webinars
• Preparation and follow-up with a clear pipeline focus: scheduling meetings in advance, capturing leads on-site, and structured follow-up together with Sales
• Management of event budgets, agencies, exhibition stand builders, and service providers—including negotiations and ROI evaluation for every event
• Planning and delivery of multi-channel campaigns that extend events and carry topics forward between events
• Repurposing event content (presentations, customer conversations, demos) for LinkedIn, newsletters, the website, and sales materials—in collaboration with Content and Design
• Contributing to lead-nurturing journeys in Salesforce, especially for event contacts
• Supporting product launches and regional marketing initiatives

• At least 5 years of professional experience in B2B event or field marketing, ideally in a technical environment
• Proven responsibility for (international) trade fairs—not just participation, but independent planning, budgeting, and delivery
• Experience managing exhibition stand builders, agencies, and service providers, as well as handling event budgets
• Understanding of how events generate pipeline: lead capture, follow-up processes, and collaboration with Sales
• Solid knowledge of general B2B marketing (campaigns, content, social media)—you feel comfortable beyond trade fairs, too
• Experience with CRM and marketing automation tools, ideally Salesforce
• Strong organizational skills, resilience during peak periods, and a cool head when something goes wrong on-site
• Very good English skills and good German skills, spoken and written

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