marketing manager for ecommerce

Byteout Software is a Shopify-certified ecommerce partner that helps established Amazon sellers build and grow their direct-to-consumer businesses. It supports consumable, repurchase-driven brands in health, beauty, supplements, and pet wellness as they move from marketplace dependency to owned brands, customers, and margins. The company combines marketplace experience with DTC expertise, providing strategy, Shopify development, custom systems, integrations, and AI-powered features for US and international clients.

• Plan and execute ecommerce marketing strategies to grow direct-to-consumer revenue across Shopify and related channels
• Develop and optimize marketing campaigns
• Analyze performance data
• Coordinate with engineering and design teams
• Drive initiatives to improve customer acquisition, retention, and lifetime value
• Manage key projects and oversee digital sales funnels
• Collaborate with clients and internal stakeholders
• Ensure marketing activities align with brand positioning and business objectives
• Monitor marketplace dynamics, identify growth opportunities, and contribute to long-term ecommerce roadmaps

• Strong marketing and ecommerce skills, including E-Commerce and Marketing Strategy
• Experience growing DTC brands or online stores
• Analytical skills to interpret performance metrics, test hypotheses, and make data-informed decisions
• Experience in sales and conversion optimization, including building effective funnels and improving customer acquisition and retention
• Project management skills, including planning, prioritizing, and executing cross-functional initiatives on schedule
• Comfort collaborating with technical teams on integrations, tracking, and marketing automation tools
• Excellent written and verbal communication skills in English, with the ability to present insights and recommendations clearly
• A Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Ability to work in a hybrid environment in Belgrade, demonstrating initiative, accountability, and strong teamwork skills
• Будет плюсом: Experience with Amazon or other marketplaces

• Full-time, hybrid role based in Belgrade, with flexibility for partial work from home