marketing manager for DTC e-commerce

Foxelli Group builds direct-to-consumer e-commerce brands whose products reach millions of customers and generate over $20M annually. The company focuses on creating products customers love and fostering a collaborative team of AI enthusiasts, builders, and ambitious professionals.

• Build and run marketing strategies supporting business goals;
• Research customers and market trends to identify growth opportunities;
• Analyze performance and turn data into next steps;
• Develop ideas to scale funnels and campaigns;
• Manage marketing projects from ideation through launch and improvement;
• Write copy for ads, landing pages, and funnels;
• Review designs and provide feedback on brand alignment and conversion;
• Guide the creation and optimization of ad creatives with the design team;
• QA landing pages for UX, flow, and functionality;
• Run A/B tests to improve conversion rates;
• Work with developers on website updates and improvements;
• Bridge marketing, design, and development teams;
• Create clear project briefs;
• Track project progress and keep stakeholders informed;
• Collect and analyze customer feedback and data;
• Identify customer pain points and improvement opportunities;
• Use insights to scale sales and improve acquisition;
• Use GPT, image and video generators, and automation platforms to accelerate execution and experimentation.

• Experience as a Marketing Manager or full-stack marketer in e-commerce;
• Hands-on experience building with AI tools, including vibe coding and workflow automations;
• Deep understanding of digital and performance marketing;
• Ability to write clear, persuasive copy;
• Knowledge of CRO and website optimization;
• Ability to analyze data and identify what drives sales;
• Strong organization and project management skills;
• Experience working with designers and developers;
• Ability to manage your own time while working remotely;
• Interest in customer research;
• Strong interest in e-commerce growth;
• Nice to have: marketing automation tools, heatmaps, ad managers, analytics tools, continuous experimentation and optimization.

• 4-Month maternity cover contract, with potential for a long-term role afterward;
• Contract/freelance agreement;
• €2,000 - €2,800 After taxes, depending on skills, competencies, and experience;
• Full flexibility with the schedule;
• Complimentary gym memberships and company-sponsored outdoor adventures;
• Personal development budget;
• Paid time off, including parental leave and vacation days;
• Home office setup budget;
• Work primarily aligned with Eastern European Time, EET (UTC+2/UTC+3);
• Candidates may be hired in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, the Netherlands, the United Kingdom, and South Africa.