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описание
Req ID: J-1201
Dandy is modernizing the dental industry through technology, innovation, and support. The company is building an operating system for dental offices worldwide to help clinicians and their teams improve their practices, people, and patient care.
задачи
Own the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration;
Localize global messaging, campaigns, and value propositions for regional customer segments and market conditions;
Align the regional market with the central marketing organization and share regional insights with broader company strategy;
Partner with Regional Sales and Account Management teams on market-specific enablement materials and local customer proof points;
Lead regional campaign planning and execution across paid media, lifecycle marketing, web, content, and outbound channels;
Support the planning and execution of local marketing events and field marketing initiatives;
Surface regional insights, customer feedback, and competitive intelligence to influence marketing strategy and campaign development;
Execute, measure, and optimize regional marketing programs for ROI.
требования
6+ Years of experience in demand generation, product marketing, field marketing, or generalist marketing roles;
Fluent English and native-level German;
Strong commercial acumen and experience aligning marketing strategy with pipeline and revenue outcomes;
Experience working cross-functionally in fast-paced, matrixed organizations;
Ability to balance strategic thinking with hands-on execution;
Strong communication and stakeholder management skills, including partnership with senior sales or regional leadership;
Experience supporting or executing local events, field marketing initiatives, or customer activations;
Analytical mindset and experience using performance data for optimization and decision-making;
Ability to manage multiple priorities and influence outcomes across distributed teams;
Nice to have: experience supporting SMB and Enterprise go-to-market motions, multi-region or localized marketing strategy, close partnership with sales leadership or regional GMs, direct response, lifecycle, and multi-channel demand generation programs, high-growth environments, healthcare industry and/or medical marketing.
условия
Healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off are typically included in local benefits packages.