marketing manager for B2B lead generation

PEXLY is a global company that empowers businesses worldwide by providing remote assistants and outsourced teams specializing in customer support, tech support, back office activities, and agile sales and marketing support.

• Develop and execute Pexly’s B2B marketing and demand-generation strategy;
• Build and continuously optimize the full funnel from awareness to sales opportunities and pipeline;
• Test new channels, campaigns, tools, and approaches to increase qualified lead generation;
• Identify and implement AI tools, agents, and automation platforms to improve scalability, speed, and cost efficiency;
• Optimize the Pexly website for lead generation and conversion;
• Build industry-specific landing pages aligned with buyer search intent;
• Use AI to improve SEO, keyword positioning, content, and conversion opportunities;
• Develop blogs, articles, case studies, customer stories, testimonials, and thought-leadership content;
• Transform customer results and operational experience into compelling business stories;
• Measure content performance based on leads and pipeline contribution;
• Use AI for research, content creation, SEO, repurposing, and distribution while maintaining human quality and authenticity;
• Manage Pexly’s LinkedIn presence and support management’s personal profiles;
• Develop targeted outreach and engagement with relevant decision-makers;
• Use AI for prospect research, personalization, content creation, and engagement analysis;
• Evaluate social activities based on their contribution to qualified lead generation;
• Manage and optimize Google Ads and relevant social and industry advertising;
• Develop campaigns around specific services, industries, and ideal customer profiles;
• Monitor cost per lead, conversion, and ROI; scale effective campaigns and stop ineffective ones;
• Build automated, targeted email outreach campaigns based on ICPs, look-alike companies, events, and other relevant sources;
• Create personalized, multi-step campaigns with continuous A/B testing;
• Use AI for prospect research, personalization, lead scoring, testing, and campaign optimization;
• Support Sales with AI-driven research, account intelligence, presentations, offers, and tailored marketing materials;
• Create look-alike target lists to identify new business opportunities;
• Develop personalized campaigns for strategic accounts;
• Identify relevant international events, webinars, and other lead-generation opportunities;
• Continuously identify AI tools, agents, and automation opportunities across the marketing lifecycle.

• 3+ Years of relevant marketing experience, ideally in a senior B2B digital marketing, demand-generation, or lead-generation role;
• Proven experience in B2B marketing, demand generation, and lead generation, ideally in an international environment;
• Strong practical knowledge of AI tools, agents, and automation for marketing;
• Strong commercial and results-driven mindset;
• Hands-on experience with digital marketing, SEO, content marketing, LinkedIn, paid advertising, and email/outbound campaigns;
• Ability to build and optimize a full marketing funnel;
• Experience with marketing analytics and KPIs, including conversion rates, cost per lead, campaign ROI, and pipeline contribution;
• Ability to create and coordinate high-quality B2B content, including case studies, articles, customer stories, and thought-leadership materials;
• Experience with A/B testing, personalization, lead scoring, and campaign optimization;
• Proactive and curious approach to exploring new channels, AI tools, and automation opportunities;
• Ability to work closely with Sales on research, target accounts, presentations, and tailored campaigns;
• Ability to work independently, take ownership, and turn ideas into measurable results;
• Strong English communication skills, both written and verbal;
• Comfortable working on a self-employed / independent contractor basis;
• Own computer, reliable internet connection, and suitable home-working environment.

• Compensation includes 2000 USD during the 3 month of probation period and 2000 USD+500 USD KPI bonus after the probation period;
• Contract cooperation on a self-employed / independent contractor basis;
• Monday–Friday, 9:00 AM–6:00 PM CET;
• 20 Paid vacation days per year;
• 10 Paid sick leave days per year;
• Supportive management focused on professional growth and career development;
• Work with an international team across the globe;
• Work with cutting-edge AI technologies.