marketing manager for B2B events

Virtustant’s client is seeking to build and scale its B2B marketing engine through digital channels, trade shows, industry events, public relations, and lead nurturing.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the event calendar for 6+ national trade shows per year, including registrations, vendor booth graphics, collateral, sponsorship details, and team schedules;
• Execute pre-show social and email campaigns to book on-site meetings;
• Manage post-show lead uploads, segmented follow-up sequences, and ROI tracking;
• Provide real-time remote marketing support during live events, including daily social posts, rapid CRM lead entry, and recap summaries;
• Maintain a 30–60 day rolling content calendar across LinkedIn, Facebook, Instagram, and YouTube;
• Create and schedule B2B content according to brand guidelines and approval workflows;
• Monitor industry-specific Facebook groups and communities and participate in value-first discussions using approved playbooks;
• Build, segment, and send email campaigns and automated nurture sequences for inbound leads and trade show contacts;
• Monitor open rates, CTR, and conversions and optimize copy and segmentation;
• Draft and distribute press releases about company updates, event participation, and strategic partnerships;
• Manage backlink hygiene and engage with digital publications and industry media outlets to secure backlink placements;
• Coordinate with external SEO, Web Conversion, and Outbound Sales specialists;
• Maintain a weekly marketing performance dashboard covering reach, engagement, event ROI, and generated pipeline;
• Track Google Ads lead handoffs, performance metrics, and cost per lead to align paid traffic with marketing goals.

• 3+ Years of B2B digital marketing experience;
• Proven experience managing trade show logistics and event marketing from planning through post-event lead distribution;
• Native or near-native C2 English, written and spoken;
• Strong adherence to approval workflows and process governance;
• High-energy and proactive mindset, identifying opportunities before they become problems;
• Hands-on experience with Social Management tools such as Zoho Social, Hootsuite, or Meta Business Suite;
• Experience with Pipedrive, Zoho CRM, or HubSpot;
• Proficiency with Canva and AI assistance tools such as Claude and ChatGPT;
• Nice to have: experience in home services, technical services, or outsourcing industries, basic familiarity with Google Analytics, Google Search Console, and Google Business Profile.

• Payment in USD or local currency according to the candidate’s preference;
• Work during US Business Hours (EST preferred);
• 40 Hours per week.