Marketing manager for B2B events

We're looking for a creative, strategic and results-driven Marketing Manager to join the CWIEME Berlin team, reporting to the Head of Marketing. You'll take ownership of two key areas: developing and managing the organic social media strategy for CWIEME Berlin and Grid Delivery Summit, and leading the visitor marketing strategy for the launch of Grid Delivery Summit in 2027.

• Develop, own and implement the organic social media strategy for CWIEME Berlin and Grid Delivery Summit, ensuring activity supports brand awareness, audience engagement and wider business objectives.
• Create and manage strategic social media content plans and calendars, delivering consistent, engaging and audience-focused content across relevant platforms, with a strong focus on LinkedIn.
• Work closely with content, creative and commercial teams to develop compelling social media campaigns that communicate the value of our events and strengthen our position within the industry.
• Work closely with the paid media team to ensure paid campaigns are strategically aligned and integrated with the organic social media strategy, maximising reach, engagement and campaign performance.
• Identify opportunities to grow our digital communities, strengthen industry relationships and increase organic reach.
• Bring creativity and fresh thinking to social media content, identifying new formats, trends and opportunities to improve engagement and extend brand reach.
• Analyse social media performance and audience insights to continually improve content effectiveness and engagement.
• Develop and manage the visitor marketing strategy and campaign plan for Grid Delivery Summit 2027, driving delegate registrations and attendance.
• Plan and deliver targeted, multi-channel campaigns to engage new audiences across utilities, TSOs, DSOs, EPCs and the wider grid infrastructure sector.
• Identify and develop new audience segments and acquisition opportunities, using market research, audience profiling and data insights to inform marketing activity.
• Work closely with the Head of Marketing, content and commercial teams to develop compelling, benefit-led messaging that clearly communicates the value of attending Grid Delivery Summit.
• Plan and manage integrated visitor acquisition campaigns across email, digital, social media, partnerships and other relevant channels to drive registrations and attendance.
• Monitor campaign performance against agreed KPIs, optimising activity to maximise conversions and achieve attendance targets.
• Translate wider business objectives into clear marketing strategies, actionable campaign plans and measurable KPIs.
• Build strong relationships with internal stakeholders ensuring collaboration and alignment across marketing activity.
• Manage multiple marketing projects and campaign timelines simultaneously, ensuring activity is delivered effectively, on time and in line with business priorities.
• Proactively identify opportunities to improve marketing performance, introduce new ideas and support the continued growth of the CWIEME Berlin portfolio.

• Proven B2B marketing experience, ideally within the events industry.
• Strong experience developing organic social media strategies, managing content and growing engaged professional communities.
• Experience planning and delivering multi-channel marketing campaigns focused on audience acquisition and conversion.
• A strategic and creative mindset, with the ability to turn ideas into effective marketing activity.
• A data-driven, commercially focused approach with a passion for achieving and exceeding targets.
• Excellent project management skills, with the ability to manage multiple priorities and stakeholders.
• A proactive, collaborative attitude with strong communication skills and the confidence to take ownership.
• Будет плюсом: Experience in paid media is a plus but not essential

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