marketing manager for an AI money-management product

The company is building an AI agent that helps people manage their money and improve their credit. Since 2019, it has helped more than 2 million members build their credit and is bringing credit and money management together in one app.

• Build the marketing strategy and budget, decide where to allocate resources, and shift investment toward what works
• Find audiences for the new product and develop acquisition campaigns while protecting the existing acquisition engine
• Develop positioning and messaging that turn product capabilities into clear, compelling promises
• Test channels including paid social, high-intent search, newsletters, influencers, Reddit and communities, partnerships, and PR; stop underperforming campaigns and scale successful ones
• Execute campaigns from concept to launch, including copy, creative, landing pages, targeting, and follow-up; do the work directly or bring in specialists
• Own the funnel’s event and conversion strategy; set up tracking, dashboards, and tools, troubleshoot blockers, and give engineering clear requests when needed
• Partner with product on the website, app store listing, and onboarding; test ways to improve activation, payment, and retention
• Use AI and agent tools for creative, landing pages, campaign setup, analysis, and reporting
• Report weekly on tests, learnings, stopped campaigns, and scaling plans; track acquisition costs, conversion rates, and retention by audience and channel

• Hands-on depth in acquisition and experimentation, with knowledge of paid marketing, content, influencer marketing, PR, and lifecycle marketing
• Experience making things work with a limited budget and limited support
• Use AI in everyday work; build automations, connect tools, configure tracking, and launch simple landing pages independently
• Write persuasive copy and turn customer needs into compelling messages
• Understand CAC, LTV, attribution, and conversion funnels, and check results proactively
• Launch, measure, and improve campaigns quickly
• Develop and defend plans and budgets, make trade-offs, and adjust decisions based on data
• Take feedback well and push back when evidence supports it
• Будет плюсом: owning campaigns and marketing spend while delivering measurable growth, launching campaigns from scratch through measurement, managing a marketing budget and improving acquisition, conversion, or retention, using AI, automation, and marketing analytics tools to launch faster and improve performance

• Локация: Испания, Польша, Литва, Израиль
• Remote work is open to candidates in Spain, Poland, Lithuania, and Israel