описание
Please also share one marketing campaign, email funnel, community initiative, or partnership you've personally managed, including what you did and the results you achieved.
SheCodes helps women learn coding and technology skills and is evolving into a platform where women learn to build websites, applications, and real-world projects using AI.
задачи
- Create newsletters, promotional campaigns, automated email sequences, and reactivation campaigns for existing students
- Build and optimize personalized customer journeys using Customer.io, including behavioral triggers, audience segmentation, onboarding, and lifecycle campaigns
- Improve free-class funnels, landing pages, customer journeys, and course sales through continuous experimentation
- Analyze customer behavior with PostHog, monitor conversion funnels, build dashboards, and run A/B tests
- Organize monthly build challenges, promote student projects, and encourage community participation
- Coordinate online classes, instructor Q&As, graduate interviews, and other live sessions
- Promote new courses, free classes, Build with Matt videos, and student projects
- Identify, recruit, and build long-term relationships with instructors and AI experts; coordinate collaborations, guest classes, and new course opportunities
- Build relationships with content creators, influencers, and relevant communities through collaborations, affiliate partnerships, and co-marketing initiatives
- Take ownership of initiatives across marketing, community, partnerships, and engagement
- Create and execute marketing campaigns independently
требования
- 3+ Years of experience in digital marketing, growth marketing, or similar roles
- Hands-on experience with email marketing, segmentation, and lifecycle automation
- Experience with Customer.io or comparable CRM and marketing automation platforms
- Experience with PostHog or comparable product analytics and experimentation platforms
- Experience designing, launching, and analyzing automated email funnels and A/B tests
- Experience with influencer marketing, partnerships, or building relationships with external collaborators
- Confidence identifying, approaching, and maintaining relationships with instructors, experts, creators, and potential partners
- Excellent writing and communication skills in English
- Creative mindset, strong analytical skills, and focus on revenue growth
- Excellent organizational skills and attention to detail
- Interest in AI, technology, education, and community building
- Enjoy taking ownership, experimenting independently, and working across campaigns, analytics, events, and partnerships
- Будет плюсом: Experience in EdTech, SaaS, or online education
условия
- Location: Remote (Europe)
- Freelance or full-time, depending on experience and fit
- Flexible, entrepreneurial environment where ideas are welcome
- Work with an established global education brand and help shape the future of AI education for women
- Meaningful projects with direct impact; the company helps women create new opportunities through technology
