Schweppes is an iconic brand with a rich heritage and big ambitions for the future. We’re looking for an experienced European Marketing Manager, Brand & Core Portfolio to help shape what comes next. You’ll lead the development of the Schweppes Core Brand across Europe, owning its brand strategy, communication platform, visual identity, partnerships. It’s a brilliant opportunity to combine strategy, creativity, consumer insight and culture to build a brand that remains distinctive, relevant and desirable.
Marketing manager beverage brands
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описание
задачи
- Own and evolve the Schweppes positioning, strategy and distinctive assets across Europe.
- Lead the European communication platform and work with our agency partners to develop compelling campaigns across channels.
- Shape our European partnership strategy, including our flagship Roland-Garros partnership.
- Use consumer insights, cultural trends and business opportunities to strengthen, rejuvenate and evolve our existing brands and SKUs.
- Bring markets and stakeholders with you, balancing European consistency with local relevance.
- Lead, inspire and grow two Senior Brand Managers while creating an open, collaborative way of working.
требования
- You’re an established Marketing Manager with strong international FMCG experience and a track record of building brands across multiple markets.
- Strong experience in brand strategy, positioning and communication.
- Experience working in a regional, European or global marketing environment.
- A strong consumer mindset and confidence using insights and data to make decisions.
- Experience developing creative platforms and campaigns, not just implementing them locally.
- Excellent stakeholder management and the ability to influence without authority.
- A collaborative leadership style and experience developing people.
- Genuine curiosity about consumers, culture and emerging trends, and the ability to translate these into opportunities to strengthen the brand and its relevance.
- Fluent English
- Будет плюсом: experience in beverages or spirits is a plus
условия
- You’ll have real ownership and visibility, influencing everything from brand strategy and creative communication to partnerships, visual identity and the evolution of the core portfolio across Europe.
- You’ll work with talented teams, markets and agencies and have the freedom to challenge thinking, bring new ideas and make a tangible impact.
навыки
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