Marketing Manager - B2B GTM

Location: Sweden (remote)

Start Date: ASAP

Duration: Initial 12-month consulting assignment, with a strong possibility of extension

Do you have a few years of experience in marketing within the IT/technology industry and are ready for your next career step? Then this opportunity could be the perfect fit for you!

Own the execution of our client's Security go-to-market strategy, translating strategic priorities into offers, partner motions, campaigns, and measurable business results. The role drives partner growth, pipeline creation, campaign performance, and country adoption across the Security business.

• Translate the strategy into annual and quarterly GTM plans and drive execution across countries.
• Build, launch and scale Security offers combining licensing, services, campaigns and enablement.
• Co-design the partner journey with the Global Lead and run it from onboarding through business growth.
• Create global campaigns, support local activation and track leads, pipeline and ROI.
• Advise country teams on local GTM and work with regional marketing leadership in EMEA and North America.
• Turn cross-solution initiatives into joint offers, campaigns and partner plays.
• Integrate Global Services into offers, campaigns and the partner journey.
• Collaborate with our client's GTM and marketing teams on joint campaigns and co-marketing activities.
• Build Security-specific sales plays, kits and launch sessions within the overall enablement framework.

• A hands-on, commercially focused GTM professional who can turn strategic direction into scalable execution across partners and markets.
• Strong B2B GTM, channel marketing, partner marketing or commercial program experience
• Solid knowledge of Security - a bonus
• Ability to connect activity to pipeline, revenue and partner growth
• Strong stakeholder management and influence in a global matrix organization
• Structured, proactive, pragmatic and outcome-focused working style

Success measures

• Security revenue growth
• Pipeline generated and influenced
• Leads and campaign ROI
• Partner progression through the Security journey
• Offer adoption and utilization
• Country adoption of global Security plays
• Cross-solution GTM results

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