Marketing Manager

Cavaway, a member of Alexandrion Group, is a fine cava retailer in Cyprus and the region’s largest cava retailer. It offers a wide selection of alcoholic beverages and aims to bring leading beverages to customers across Cyprus.

• Develop and implement annual marketing and brand plans aligned with global brand strategies;
• Define brand positioning, pricing, promotions, and market execution across On Trade and Off Trade channels;
• Conduct market and competitor analysis to identify growth opportunities and support new product launches;
• Plan and deliver marketing campaigns, trade shows, festivals, tastings, sponsorships, and brand activations;
• Oversee POS materials, packaging adaptations, promotional assets, and creative content to ensure brand consistency;
• Manage digital marketing initiatives, social media, influencer collaborations, PR activities, and online brand presence;
• Collaborate with commercial teams to deliver product presentations, training materials, catalogues, and customer proposals;
• Build relationships with suppliers, distributors, agencies, media partners, and external stakeholders;
• Coordinate marketing projects with Sales, Finance, Supply Chain, and Procurement;
• Monitor brand performance, market trends, competitor activity, and campaign effectiveness;
• Prepare regular reports for management and international brand owners;
• Manage marketing budgets, A&P spending, supplier negotiations, and return on investment.

• 3–5 Years of experience in trade marketing and brand management for an FMCG company in local and international settings;
• 3+ Years of experience executing brand activations and marketing events following a global marketing strategy;
• Solid knowledge of marketing campaign planning and execution in the wines and/or spirits industry;
• Proven experience with brand P&L management and execution across modern and traditional trade;
• Creative and flexible, with a passion for innovation;
• Strong analytical and strategic thinking skills;
• Excellent project management, organizational, and adaptability skills;
• Excellent communication and influencing skills, with the ability to navigate a matrix environment;
• Proficiency in consumer insight tools and market analysis platforms;
• Excellent attention to detail, particularly in creative review;
• Fluent English speaker;
• Bachelor’s Degree in Marketing or a related field from a recognized university;
• Nice to have: WSET certification, Category B driving license.

• Strong salary package aligned with experience, including medical insurance;
• Opportunities for professional growth and skills development;
• Ongoing learning and supportive coaching.