Marketing Manager

Codeway is a global consumer tech company that develops and scales mobile applications across categories such as creativity, productivity, wellness, language learning, and entertainment. The company utilizes cutting-edge AI research and data-driven marketing strategies to maintain its position as a top app publisher. Learna is an AI-powered language learning product within the company's portfolio, designed to provide an engaging user experience through deep AI integration.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Shape and drive the creative strategy for the product, taking accountability for ROI, CPI, and spend efficiency;
• Monitor the advertising market and competitors to identify trends and patterns;
• Generate ad creative concepts grounded in performance data and competitor intelligence;
• Architect and execute a creative testing methodology, including matrix testing and element isolation;
• Design and improve the creative production pipeline to increase output quality and volume;
• Lead the transition to an AI-first production mentality by experimenting with generative technologies;
• Partner with growth and marketing art teams to manage work from brief to delivery.

• 4–5+ Years of experience in performance creative marketing, user acquisition, or short-form content direction in high-volume industries;
• Proven track record of scaling campaigns and driving business growth through creative concepts;
• Strong command of metrics including hook rate, CTR, CPI, and ROAS;
• Expertise in scientific creative testing frameworks and variable isolation;
• Deep experience with Gen-AI tools and workflow optimization, such as ComfyUI, Runway, Kling, or ElevenLabs;
• Proficiency in market-monitoring tools like Meta & TikTok Ad Libraries and Sensor Tower;
• Ability to build scalable creative systems and pipelines;
• Strong visual instinct and working command of After Effects, Premiere Pro, and Figma;
• Nice to have: Experience leading a distributed or in-house creative team, background in marketing automation or creative operations at scale, portfolio of paid-social or UA creative with performance data.

• Competitive salary;
• Private health insurance;
• Generous meal card and transport support;
• Full visa and relocation support to Barcelona;
• Annual learning and development budget;
• Wellness perks including gym and mental health support;
• Access to company app suite and office in the city center.